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The Product Manager's Desk Reference 2E 1st Edition
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Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever.
Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success.
In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager's Desk Reference is packed with an array of best practices and helpful hints that are critical to the efficient management of products.
Written for practitioners by a practitioner, The Product Manager's Desk Reference explains how to:
- Choose and justify which products to build
- Plan for their profitable creation and deployment
- Develop and launch them
- Manage them once they enter the market
- Gracefully retire them and replace them with new products
- Efficiently allocate investments across all of the products in an organization
The Product Manager's Desk Reference embodies everything "product management." It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services.
PRAISE FOR The Product Manager's Desk Reference:
"There are some books that are destined to become classics in their field. The Product Manager's Desk Reference by Steven Haines is one of those books. Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around product management." -- AMANDA NOZ, Head of Positioning and Messaging, Alcatel-Lucent
"Steven has done an excellent job of bringing a standard definition of the roles and responsibilities of this 'accidental profession' to the industry, and has provided a path along with tools to improve your skills within the product management profession." -- BRIAN WEBER, Manager of Product Management, Thomson Reuters
"Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. His groundbreaking proposal that product management become a formal discipline is an accurate reflection of the acute need for these skills in the business community." -- DAN O'DAY, Senior Director, Product Management, Thomson Reuters
"From now on, this book will stand as an important reference point for all product management teams." -- MARK ELLIOTT, Vice President, Product Management, Smiths Detection
"The Product Manager's Desk Reference is a practicial guide to the activities fi rms need to engage in to build the discipline of product management. When actively utilized, the Desk Reference promotes consistency and standardization of methodology, which in turn leads to repeatable process, good decision making, and positive outcomes. This is an incredibly valuable resource." -- DEBORAH LORENZEN, Chief Operating Officer, BNY Mellon University
- ISBN-100071824502
- ISBN-13978-0071824507
- Edition1st
- PublisherMcGraw Hill
- Publication dateJune 27, 2014
- LanguageEnglish
- Dimensions8 x 1.75 x 9.75 inches
- Print length832 pages
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From the Publisher
STEVEN HAINES is among the world's top experts in product management. He is the founder of Sequent Learning Networks, a global training and advisory services firm based in New York City. He is also founder of The Product Management Executive Board, a professional association of senior executives who share a common bond in their quest for product excellence. Haines is the author of Managing Product Management and The Product Manager's Survival Guide.
About the Author
STEVEN HAINES is among the world's top experts in product management. He is the founder of Sequent Learning Networks, a global training and advisory services firm based in New York City. He is also founder of The Product Management Executive Board, a professional association of senior executives who share a common bond in their quest for product excellence. Haines is the author of Managing Product Management and The Product Manager's Survival Guide.
Product details
- Publisher : McGraw Hill; 1st edition (June 27, 2014)
- Language : English
- Hardcover : 832 pages
- ISBN-10 : 0071824502
- ISBN-13 : 978-0071824507
- Item Weight : 3.55 pounds
- Dimensions : 8 x 1.75 x 9.75 inches
- Best Sellers Rank: #1,449,758 in Books (See Top 100 in Books)
- #181 in Product Management
- #12,110 in Business Management (Books)
- #57,167 in Unknown
- Customer Reviews:
About the author
Steven Haines’ ideas and books continue to shape how leading companies create category defining products with outstanding people. His enthusiasm and focus contributed to his best-selling books about Product Management, and one focused on Business Acumen. These include:
- The Product Manager's Desk Reference (3e)
- Leading Product Management (2e)
- The Product Manager's Survival Guide (2e)
- The Business Acumen Handbook
Steven is passionate about business. His belief is that emerging leaders who work in complex companies, including those who work in product management, as well as other functions, can excel as data-driven, market-oriented strategic thinkers who are inclined to deliver bottom line results. His books and his outstanding training programs cover areas that include:
1. Building Business Acumen --- https://business-acumen.com/corporate-business-acumen-training/
2. Product Management Essentials --- https://sequentlearning.com/corporate-training/on-site/
3. Formulating Product and Business Strategies --- https://sequentlearning.com/class/in-person-product-strategy-essentials/
Steven is the founder of Sequent Learning Networks, an internationally positioned training and organizational advisory services firm focusing on Product Management. He is also the founder of The Business Acumen Institute (www.business-acumen.com)
Steven and the members of his firm work closely with senior leaders to diagnose organizational issues, provide focused training and advisory programs. Steven also delivers speeches and facilitated discussions to business leaders on a variety of topics related to business excellence, product management, and market leadership.
* Join the Product Management Community for readers of my books: go to- www.sequentlearning.com/community
* Follow me on Linked in: http://www.linkedin.com/in/stevenjhaines/
* Follow me on Twitter: @Steven_Haines
* visit sequentlearning.com
* visit business-acumen.com
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