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Socialnomics: How Social Media Transforms the Way We Live and Do Business Paperback – Illustrated, November 6, 2012
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Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.
- Lists the top ten easy opportunities that companies and organization miss when it comes to social media
- Describes where social media should reside in an organization and the necessary building blocks for success
- Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success
- Shares proper training methods for your ENTIRE organization on social media; not just the chosen few
- Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success
Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
- Print length336 pages
- LanguageEnglish
- PublisherWiley
- Publication dateNovember 6, 2012
- Dimensions5.7 x 1 x 8.8 inches
- ISBN-101118232658
- ISBN-13978-1118232651
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“A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing”
From the Author
From the Inside Flap
Praise for Socialnomics, Second Edition
It's obvious that Erik Qualman's passion is social media.
--Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch
People are hot for social media . . . Erik Qualman says it's about listening first, then selling.
--Forbes
Erik Qualman has been doing his homework on the social media phenomenon.
--The Huffington Post
This is a must-read for anyone trying to leverage the social graph rather than be squashed by it.
--Steve Kaufer, CEO, TripAdvisor
You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy.
--Chris Brogan, New York Times bestselling coauthor of Trust Agents
Qualman is to social media what Deming is to quality and Drucker to management.
--Scott Galloway, Professor, Stern School of Business, NYU
Socialnomics is the benchmark book on social media. In this second edition, author Erik Qualman presents new material based on meetings with seventy-five Fortune 1000 companies, fifty colleges and universities, and more than 100 small businesses and nonprofits since the first edition. You'll learn:
- The top ten easiest and most overlooked social media opportunities
- How to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyond
- Case studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directly
- Proper social media training methods for your entire organization
- What's next on the digital horizon for social
While most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how.
From the Back Cover
Praise for Socialnomics, Second Edition
"It's obvious that Erik Qualman's passion is social media."
Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch
"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."
Forbes
"Erik Qualman has been doing his homework on the social media phenomenon."
The Huffington Post
"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
Steve Kaufer, CEO, TripAdvisor
"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."
Chris Brogan, New York Times bestselling coauthor of Trust Agents
"Qualman is to social media what Deming is to quality and Drucker to management."
Scott Galloway, Professor, Stern School of Business, NYU
Socialnomics is the benchmark book on social media. In this second edition, author Erik Qualman presents new material based on meetings with seventy-five Fortune 1000 companies, fifty colleges and universities, and more than 100 small businesses and nonprofits since the first edition. You'll learn:
- The top ten easiest and most overlooked social media opportunities
- How to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyond
- Case studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directly
- Proper social media training methods for your entire organization
- What's next on the digital horizon for social
While most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how.
About the Author
Qualman has recently advised/given international keynotes with the following: Coach, Sony PlayStation, IBM, Facebook, Starbucks, M&M/Mars, Cartier, Cartier, TEDx, Polo, UGG, Nokia, Google and more. Qualman gave the commencement address to the graduating class of McCombs Business School (University of Texas).
Socialnomics was a finalist for the "2010 Book of the Year" awarded by the American Marketing Association. Qualman produced "Social Media Revolution" the most viewed social media video series in the world. Fast Company Magazine listed him as a Top 100 Digital Influencer.
Qualman is a frequently requested International speaker from Brazil to Thailand and has been highlighted in numerous media outlets including: 60 Minutes, The New York Times, WSJ, Mashable, USA Today, ABC News, Forbes, Fortune, CBS News, and The Huffington Post. He has been fortunate to share the stage with Julie Andrews, Al Gore, Tony Hawk, Sarah Palin, Alan Mulally, James Carville & Mary Matalin and many others.
Qualman is an MBA Professor at the Hult International Business School. He sits on the Boards of Manumatix, Bazaarvoice Inc,, and WannaBeeSocial. Qualman holds a BA from Michigan State University and an MBA from The University of Texas. In 2011 Qualman was honored as the Michigan State Alum of the Year and in 2012 he was selected as one of the Top 50 Professors in the world. He is in the Guinness Book of World Records for longest continuous podcast. He was Academic All-Big Ten in basketball at Michigan State University and still finds time to follow his beloved Spartans while living in Boston with his wife and two daughters.
Product details
- Publisher : Wiley; 2nd edition (November 6, 2012)
- Language : English
- Paperback : 336 pages
- ISBN-10 : 1118232658
- ISBN-13 : 978-1118232651
- Item Weight : 15 ounces
- Dimensions : 5.7 x 1 x 8.8 inches
- Best Sellers Rank: #1,500,976 in Books (See Top 100 in Books)
- #584 in Social Media Guides
- #1,762 in Web Marketing (Books)
- #2,644 in E-commerce Professional (Books)
- Customer Reviews:
About the author
Erik Qualman is a #1 Bestselling and author and keynote speaker. He was voted the World's 2nd Most Likeable Author behind Harry Potter's J.K. Rowling. He is still trying to live up to the title of "World's Best Dad" that his daughters scrawled on a coffee mug. He isn't there yet, but he is getting better each day—it's his top priority.
Called a Digital Dale Carnegie and The Tony Robbins of Tech, Qualman has put on performances in over 55 countries and has reached over 40 million people with his books and content.
His work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NBC to NASA to Nordstrom. He has a BA from Michigan State University where he has been a past recipient of the Spartan of the Year Award and has a scholarship endowment in his name for basketball. His MBA is from The University of Texas. Qualman is a former sitting professor at Harvard & MIT's edX labs. For his groundbreaking books, Qualman received an honorary doctoral degree.
Qualman was once a columnist for CNN Japan (even though he doesn't speak any Japanese) and adopted a baby cheetah in Kenya from the same litter that Olympian Usain Bolt adopted from. Qualman says that his cheetah is much faster than Bolt's :-)
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If you are in search of a "ten easy steps" or "social media made simple" guide, you are looking in the wrong place. Qualman describes a world where products and services discover customers in an ever-changing global marketplace. His case studies and insight inspire the reader to discover their own unique place in this landscape of opportunities. While examples are provided, and techniques are discussed, the details of implementation are up to the reader. Rather than providing explanations on how to blog or post, Erik describes why you should want to, and what your stakeholders are looking for in the first place.
Qualman describes a social topography, irrespective of age or gender, just waiting for your organization to create a conversation. Unlike other authors, Erik understands that the best-intentioned managers still have to answer to someone asking the cost questions. Socialnomics hosts several examples of techniques and future trends that will lower marketing costs, as well as increase brand awareness and impact.
The organization of the book is unique and to a purpose. This work is designed as a reference tool; Erik explains that each chapter is designed to stand-alone. The reader has the freedom to skip from chapter to chapter without worrying about losing the thread. The table of contents and the summary should be read first, after that; the reader can interact with the material as they choose. Socialnomics represents a thoughtful and attentive attempt at grappling with an ever-changing social phenomenon. The reader can expect a cogent and concise response from Qualman for many of their social media queries.
This book is really written for anyone. The author has made it interesting for a broad audience. This book is for you whether you want to learn more about social media in general, or if you are a business-person trying to make sense on how to use social media for your organization, or if you just want a good read on an exciting and very relevant topic. As a reader with the lack of the outmost interest of social media, I found the book to be very well written and easy to follow. I really liked the authentic examples that the author used in order to demonstrate some of the key points.
Overall a good read.
Amazon, Qualman reminds us, did a stellar job when it introduced the concept of affinity marketing, but as efficient as it was, it had its shortcomings, especially if buying My Little Pony for your niece was a one-time thing. Going a step further, Amazon started to showcase other books that people who bought the same book as the one you are looking at, also bought. The social media approach is a next era and shows that in the "people-driven economy," effective affinity marketing is a contagious recommendation process operating within affinity groups. Instead of being told what people in general are interested in, we want to know what people in our network, people we appreciate, would advise based on their experience - an experience to which we tend to pay attention because we generally trust our friends. "People referring products and services via social media are the new king. It is the world's largest referral program in history." This is a new world that Qualman calls "the world of socialnomics."
A few years ago, the very notion of "socialnomics" would have sounded like an odd linguistic construct, and, in the end, simply meant "management/rules of what is social," just as economics originally designates the management/rules of a household. In many respects, the term "socionomics," coined by Prechter in 1999, could have also been used, as it is the "study of social mood and its results in social actions." However, through the word "socialnomics," Qualman wants to emphasize the idea of an economy governed - I should say "mediated" -- by social media as it leads to the creation of innumerable communities and tribes. This "social-media mediation" is perceived by individuals as a form of disintermediation and deliverance, shielding them from the marketing litanies imposed upon them by impersonal marketing machines. What we hear in our social media world comes from people we have chosen to listen to. The intermediaries are not mercenary message-carriers (or so we hope), they are peers of sorts and therefore, are not perceived as middlemen (even when there can be a bit of a sandwich man about them). This is why the world of "socialnomics" is not felt as yet another form of social pressure. We have the freedom to select the circles to which we belong, ensure that they mirror our needs and tastes, exchange points of views and ask questions with the hope of getting a candid response.
The eight chapters of the books analyze the new challenges and opportunities that the social media re-segmentation and restructuring of the market will present to businesses. Are customers going to reduce their reliance on the results they get from search engines? It is most likely. "I care more about what my neighbor thinks than what Google thinks," if I want to buy a baby seat. It is also obvious that customers expect companies to converse with them in "open, two-way conversations" and that customer "services" are poised to become the customers' voice and, consequently, a central part of marketing departments. Therefore, "businesses need to fully transform to properly address the impact and demands of social media." And companies that fear to venture into the open, display their customers in the social media fora, will atrophy much faster than they think. Installed bases are joining the "Glass House Generation" at a fast pace, and follow its lifestyle -- hang out anywhere and at all times in public view. Qualman indicates that "by 2012, eMarketer projects that more than 800 million users worldwide will participate in social networks via their mobile device, up from 82 million in 2007." Meeting these new challenges as well as leveraging these new opportunities will definitely require new skills and new tools!
Top reviews from other countries
Muy recomendable!
Cons: The book is repetitive; power of Social Media is played up to the hilt (get real, there are things which are not working & if they are not dealt with then your SM strategy might never work); essayish...
Pros: Nuggets of information but that was few & far between; nice collection of resources (which is really a hard task to curate)