WTF?! (Willing to Fail): How Failure Can Be Your Key to Success
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WTF?! (Willing to Fail): How Failure Can Be Your Key to Success Audible Audiobook – Unabridged

Brian Scudamore (Author, Narrator), Lioncrest Publishing (Publisher)
4.5 4.5 out of 5 stars 456 ratings
See all formats and editions

Entrepreneurship is a roller coaster of trial and error, laughter and tears, confusion and triumph. In WTF?! (Willing to Fail), serial entrepreneur Brian Scudamore takes you on an adventure that will convince you once and for all that you have exactly what it takes to succeed.

With engaging stories from his 30-plus years of failing upward, his audiobook is full of lessons you can apply to your own endeavors developing a clear vision, creating an awesome culture, finding gratitude in challenging times, and using setbacks to change your business for the better.

Being an entrepreneur means letting go of fear. WTF?! (Willing to Fail) gives you the encouragement and wisdom you need to begin stumbling toward greatness.

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  1. Listening Length
    2 hours and 4 minutes
  2. Author
    Brian Scudamore
  3. Narrator
    Brian Scudamore
  4. Audible release date
    October 26, 2018
  5. Language
    English
  6. Publisher
    Lioncrest Publishing
  7. ASIN
    B07JN334ZB
  8. Version
    Unabridged
  9. Program Type
    Audiobook
  10. See all details
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Product details

Listening Length 2 hours and 4 minutes
Author Brian Scudamore
Narrator Brian Scudamore
Whispersync for Voice Ready
Audible.com Release Date October 26, 2018
Publisher Lioncrest Publishing
Program Type Audiobook
Version Unabridged
Language English
ASIN B07JN334ZB
Best Sellers Rank #110,729 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#1,257 in Job Hunting & Career Guides
#2,599 in Career Success
#5,268 in Personal Success

Customer reviews

4.5 out of 5 stars
4.5 out of 5
456 global ratings
SCUDAMORE'S A FARCE!
5 Stars
SCUDAMORE'S A FARCE!
Yep, I call 'em like I see 'em. Brian's a Freaking Awesome Radical Canadian Entrepreneur.I stepped into my office after traveling a few days to see my recently ordered WTF?! sitting in my chair. I brewed a hot cup of java, came back to my chair, picked up my copy, and read it cover-to-cover, pausing only to visit the loo (a result of multiple java brewings). The book was well written (I could see the work of a good word Wizard throughout the book) and lays bare the honesty that only failure reveals. WTF?! gives hope to those of us who have certainly had our share of the f-word on the entrepreneurial journey and lights the fire of those aspiring to create something spectacular, i.e., creating an extraordinary life. Hell, who turns a junk removal business into the FedEx of junk removal? Brian did, and in the process lifted so many up along the path, a less traveled by path. Do yourself a favor and go buy this book. Take this from a guy who hasn't been able to read a book cover-to-cover in years (ADHD?).
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Top reviews from the United States

Greg
5.0 out of 5 stars Loved the book. Hate the cover.
Reviewed in the United States on January 26, 2019
Verified Purchase
This is an inspirational tale of success with vivid descriptions including the bumps and slips along the way. I have read it twice in one week and I am going through it again using the highlighter.
I almost did not read this because of the cover, but I was urged to do so. I still hate looking at the cover. I also recommend this book, but I still hate the totally unnecessary abbreviations on the cover. Really? Why? It is not appropriate or necessary, to bring to mind, what I consider to be a very vulgar expression, in this otherwise inspiring book of entrepreneurial success.
One of the lessons I appreciated most from this success textbook is: "If every person in your organization leads people smaller than themselves, you will become a company of tiny people. If every person in your organization leads people greater than themselves, you will become a company of giants."
5 people found this helpful
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David S.
5.0 out of 5 stars Encouraging Story; Great Read
Reviewed in the United States on November 4, 2018
Verified Purchase
It's awesome to finally see Brian's story in print. This is an exciting and encouraging read... and I encourage you to read it! I've lived part of this story as one of the very first 1 800 GOT JUNK employees in the early 1990s and we have been close friends ever since. The company has grown immensely since then of course, but Brian still remains the 'most ordinary guy there is' as he says. I think that balance of ambition and being grounded in friends and family has been one of the keys to his success. He is also dedicated to his vision and won't give up -- and often that vision was something only he could see. More than once at the end of a summer, friends would go back to university or off to our first real jobs, and thought maybe Brian would do the same. His junk biz was neat and everything, but c'mon! It was time to get serious about life. Brian stuck with what he was doing, and has figured out how to do something he loves and be very successful at it. I remember in 1996 he was just about to reach the milestone of $1MM/year in revenue. Now they do $1MM in revenue every day. A fascinating read on how to create a vision, overcome challenges, go with your intuition, and create something amazing.
8 people found this helpful
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Andrew H.
4.0 out of 5 stars Great Story
Reviewed in the United States on February 6, 2024
Verified Purchase
Only complaint was the paper is too thin. While reading the words from the prior or next page show through.
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Todd Murphy
5.0 out of 5 stars SCUDAMORE'S A FARCE!
Reviewed in the United States on November 15, 2018
Verified Purchase
Yep, I call 'em like I see 'em. Brian's a Freaking Awesome Radical Canadian Entrepreneur.

I stepped into my office after traveling a few days to see my recently ordered WTF?! sitting in my chair. I brewed a hot cup of java, came back to my chair, picked up my copy, and read it cover-to-cover, pausing only to visit the loo (a result of multiple java brewings). The book was well written (I could see the work of a good word Wizard throughout the book) and lays bare the honesty that only failure reveals. WTF?! gives hope to those of us who have certainly had our share of the f-word on the entrepreneurial journey and lights the fire of those aspiring to create something spectacular, i.e., creating an extraordinary life. Hell, who turns a junk removal business into the FedEx of junk removal? Brian did, and in the process lifted so many up along the path, a less traveled by path. Do yourself a favor and go buy this book. Take this from a guy who hasn't been able to read a book cover-to-cover in years (ADHD?).
Customer image
Todd Murphy
5.0 out of 5 stars SCUDAMORE'S A FARCE!
Reviewed in the United States on November 15, 2018
Yep, I call 'em like I see 'em. Brian's a Freaking Awesome Radical Canadian Entrepreneur.

I stepped into my office after traveling a few days to see my recently ordered WTF?! sitting in my chair. I brewed a hot cup of java, came back to my chair, picked up my copy, and read it cover-to-cover, pausing only to visit the loo (a result of multiple java brewings). The book was well written (I could see the work of a good word Wizard throughout the book) and lays bare the honesty that only failure reveals. WTF?! gives hope to those of us who have certainly had our share of the f-word on the entrepreneurial journey and lights the fire of those aspiring to create something spectacular, i.e., creating an extraordinary life. Hell, who turns a junk removal business into the FedEx of junk removal? Brian did, and in the process lifted so many up along the path, a less traveled by path. Do yourself a favor and go buy this book. Take this from a guy who hasn't been able to read a book cover-to-cover in years (ADHD?).
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4 people found this helpful
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Nancy Lindemeyer
3.0 out of 5 stars Timing is everything
Reviewed in the United States on February 26, 2020
Verified Purchase
This wee book is great for those with a short attention span--maybe the kind that someone with a burning desire to get on with it needs. Many business books are pages and pages of personal experience/advice. Just how useful is dubious. What I got from the Junk part of the book is that Brian's timing was perfect. He burst on the scene when economic conditions, for one, were making people with big houses having to leave them. Also when a generation that had grown up with things were also aging and moving away from the sets of china and grandmother's dresser.
In the future, people do not seem to want excess in their lives...so the future may have a different outcome. Timing can be everything.
One person found this helpful
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William M.
5.0 out of 5 stars Heartfelt and Impactful!!!
Reviewed in the United States on February 5, 2019
Verified Purchase
Every entrepreneur needs to read this book! It's a realistic, heartfelt story of the challenges that face every person who decides to venture out on their own. Its not just about the challenges. Brian outlines how they tackled every obstacle and made it an opportunity that ultimately propelled their growth. He stresses the importance of corporate culture and gives real world examples of what worked and what didn't. I am a multi-unit operator with ambitious plans to grow a significant number of stores. After reading this book I've scraped those plans and doubled them! Bottom line...you need to read this book!!!
One person found this helpful
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Diane Meredith
5.0 out of 5 stars FIRED UP
Reviewed in the United States on November 5, 2018
Verified Purchase
This book is so inspiring. The author Brian is so honest about his business “ mistakes” yet through it all keeps his enthusiasm and keeps moving toward his vision. His passion for life and his gratitude for the people in his life, who have crossed his path, guided or mentored him is commendable because as he says “no one gets success on their own”
I would recommend this book for every high school student and beyond. Not everyone has the vision or the tenacity that Brian has but sometimes people just need the flame stoked a bit to start the fire, the passion to do something they love. I think this book could definitely do that.
2 people found this helpful
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S. E. B. BBQ
4.0 out of 5 stars Motivation for the Entrepreneur!
Reviewed in the United States on May 7, 2019
Verified Purchase
As an owner who has been at it for 15 years and still has not “Arrived”, this book helped me renew my passion for my dream. I have come so close to giving up several times, frustrations over employees, lack of profits and sales, and having my faith tested repeatedly. My dream is brighter now and this book helped with that.
I would like to have seen more expanded upon the frustrations and challenges the were the “Fails” in this WTF book. At times I felt like this guy’s failures are few and far between. Perhaps that’s what the editors recommended. I just would have felt more of Brian’s suffering to connect more and relate more to the struggles WE owners go thru. At times the book was too predictable, but with a brand like his, we already know the level of success he has achieved. Congrats Brian and O2E brands. Smokin Steve’s Catering will be the soon!
2 people found this helpful
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Top reviews from other countries

PButschek
5.0 out of 5 stars WTF : Failure Teaches Success !
Reviewed in Canada on January 29, 2023
Verified Purchase
I found Brian's story to be an insightful, inspiring & witty read. Being in the right place, with the right people, all with an inquisitive mind set is a huge step towards success. The book's message can be "the mentor" to budding entrepreneurs.
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Cliente de Amazon
5.0 out of 5 stars Inspirational, easy to read book!
Reviewed in Mexico on June 3, 2019
Verified Purchase
It has been a delightful and thoughtful reading experience. A "must read" book for anyone who wants to build a life and a business based on actual timelessness values.
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Mr Bulman
5.0 out of 5 stars A worthy read, simple yet informative, with a hint of inspirational
Reviewed in the United Kingdom on April 21, 2019
Verified Purchase
This book cleverly tells a story while delivering useful nuggets of advice. It uses plain everyday language, avoiding the slightly pompous approach seen in all too many busy orientated books. A real pleasure to read, that I completed in one sitting over a few hours. Thanks Brian.
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Jackson Molloy
5.0 out of 5 stars 5 Stars
Reviewed in Australia on February 23, 2020
Verified Purchase
This book was fantastic, it is so quick and easy to consume and contains a wealth of knowledge! It even made me see if they were any jobs locally in my area is 1800 got junk!
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Rene Blanco
5.0 out of 5 stars Amazing book!
Reviewed in Mexico on December 30, 2018
Verified Purchase
Short but fun and inspiring read! It got me interested in seeing which traditional industries can be disrupted by exceptional customer service
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