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10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less Audible Audiobook – Unabridged

4.6 4.6 out of 5 stars 1,841 ratings

Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.

10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having.

10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

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Product details

Listening Length 9 hours and 58 minutes
Author Dan Sullivan, Dr. Benjamin Hardy
Narrator Dan Sullivan, Dr. Benjamin Hardy
Audible.com Release Date May 09, 2023
Publisher Hay House Business
Program Type Audiobook
Version Unabridged
Language English
ASIN B0C2J7P6JQ
Best Sellers Rank #622 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#18 in Business Motivation & Self-Improvement (Audible Books & Originals)
#22 in Business Motivation & Self-Improvement (Books)
#26 in Personal Finance (Books)

Customer reviews

4.6 out of 5 stars
1,841 global ratings

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Customers say

Customers find the book helpful for changing their mindset and taking control of their lives. They describe it as fantastic, applicable, and one of the best business books they've ever read. The principles are simple, and the action steps are clear. Readers find the book connects them with each other and helps build relationships. They appreciate the content quality as great, informative, and practical. However, opinions differ on the repetition and writing quality - some find it engaging and relatable, while others consider it repetitive and rambling.

AI-generated from the text of customer reviews

100 customers mention "Influence"95 positive5 negative

Customers find the book helpful for seeing new opportunities and changing their mindset. They say it's transformative and informative, with useful nuggets. The 10x philosophy teaches us to dream bigger and believe in our ability. It is a great book for leaders looking to think outside the box and explains the what, why, and how of the concept.

"...feared that I may lose momentum by how impactful the suggestions, helpful the tips n relatable I felt to reading this...." Read more

"...illustration of the dynamics of how 10X manifests itself and is much more efficient than setting out to accomplish a task 2X...." Read more

"...Hardy illustrates these ideas with practical examples and actionable steps, weaving in psychological insights and real-world stories that resonate..." Read more

"...All the exercises and introspection questions helps in finding the unique ability and finding Whos of business" Read more

92 customers mention "Readability"84 positive8 negative

Customers find the book useful and applicable for entrepreneurs. They describe it as one of the best business books they've read. Readers appreciate the thought-provoking content and empowering message. The well-conceived YouTube video series complements the book and adds value.

"...They do draw an excellent illustration of the dynamics of how 10X manifests itself and is much more efficient than setting out to accomplish a task..." Read more

"...It’s a thought-provoking, empowering read that I’ll return to again and again...." Read more

"Love the book, it clarifies around the things to focus...." Read more

"...In the end, the book is definitely worth the read. If it were updated to reflect today's ideals (diversity, division of church and business, etc.),..." Read more

17 customers mention "Ease of implementation"14 positive3 negative

Customers find the principles of 10x is easier than 2x simple to understand. They appreciate the clear action steps and practical, proven ways to apply the 80/20 principle. Readers say they immediately implemented the principles and experienced a shift in their results.

"...Time is precious. The steps in this book are simple, clear, repeatable, and actionable...." Read more

"...10x is attainable in my company and, Dan is right, it is easier than 2x. So, what role this book? Why does it matter?..." Read more

"Devoured this book and immediately implemented the principle and experienced massive shift in the first project I applied it to ---- More than 10X..." Read more

"...Even though the principles of _10x Is Easier than 2x_ are simple (once you understand them), this book has stirred me to greater *actions* than I..." Read more

6 customers mention "Relationship building"6 positive0 negative

Customers appreciate the book's relationship-building tools. They find it a great bonding time and part of their future selves. The tools tie together various aspects of life and business, providing a clear plan.

"...the information here and apply it, your business, life and relationships will grow 10x...." Read more

"...I've started lifting weights with my son. It's great bonding time and is part of both of our Future Selves -..." Read more

"...Dan Sullivan's greatest life altering tools in this one book, tied them all together, and laid out a plan, with exercises, to 10x your life over and..." Read more

"...experience reading the book and watching his YouTube channel was very connected and inspirational...." Read more

5 customers mention "Content quality"5 positive0 negative

Customers find the book's content informative and useful. They say it provides practical advice and nuggets that they want to read again.

"There are some good nuggets that can be mined from this book...." Read more

"...There are so many excellent nuggets that you may also want to read it many times like I do...." Read more

"There’s a lot of great stuff, interesting, informative, useful, and potentially life changing. Unfortunately, there are significant issues as well...." Read more

"There are some real gems in this book that I'll take with me for the rest of my business career, as a parent and a spouse...." Read more

19 customers mention "Repetition"9 positive10 negative

Customers have mixed opinions about the book's repetition. Some find the tips relatable and engaging, with compelling real-world stories that validate principles. Others feel the structure is repetitive and lacking clear frameworks for applying principles. There are also complaints about misspelled words and repetition of words.

"...Words misspelled, words repeated, and some of the phrasing is just really weird and needs to be read multiple times to figure out the meaning of..." Read more

"...lose momentum by how impactful the suggestions, helpful the tips n relatable I felt to reading this...." Read more

"...The book is longer than it probably needs to be and incredibly repetitive (which I usually don't mind)...." Read more

"...The brief stories given as examples really catches the readers attention and pulls you into the reading of page after page...." Read more

19 customers mention "Writing quality"10 positive9 negative

Customers have mixed opinions about the writing quality. Some find it well-written and easy to read, with a clear message. Others mention repetitive writing, typos, weird phrasing, and lack of editing.

"...It's easy to read, SUPER relevant and timely, well written, and accessible...." Read more

"...repeats quality, quality, quality, and yet the writing quality seems to be comparatively poor compared to most other books I’ve read in this genre...." Read more

"...Time is precious. The steps in this book are simple, clear, repeatable, and actionable...." Read more

"...Dan, Benjamin! WE GOT IT! The book is over 280 pages long...." Read more

Phenomenal Book for Business Owners!
5 out of 5 stars
Phenomenal Book for Business Owners!
I keep buying this for myself and as gifts. I also have the audio version. The author and the man he is interviewing have amazing ideas on how to do better work in less time. There are so many excellent nuggets that you may also want to read it many times like I do. My business is doing better after implementing the concepts of this book. In the audio version, one of the authors is the narrator. Super great!
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Top reviews from the United States

  • Reviewed in the United States on January 28, 2025
    - This was the first book in years & the first in 2025 I have finished . As soon as I opened it, I truly couldn’t put it down. I knew deep down I feared that I may lose momentum by how impactful the suggestions, helpful the tips n relatable I felt to reading this. I was terrified to be stuck in 2x loop cycle of over analyze n overshare… instead of persevering through to finish… so as a tip of encouragement for the more feral readers, I applied one of the 75hard principles by reading 10 pages. I did this by dividing w sticky notes each 10 pages to ensure I WILL finish what I started… I am so glad I did this method!!
    - This book has helped me gain immense confidence in myself that I had forgotten, it’s shift my mind, my heart my languaging of self on what 2x thinking actually is. I’m absolutely planning on going over this book again several more times, notes, tabs w to immerse fully into the wisdom this book to completely n permanently, transform my life each stage 10x.

    I was recommended to read this by my teacher, Taylor W. for a Dec group challenge to maximize n position ourselves properly into the new year... I am so glad I picked the physical book. I’m recommending everyone I know to read this book!! It is especially helpful read for those that are spiritually, emotionally mentally wanting to remain growth oriented to go next levels… This is a must have on your book shelf 10/10
    One person found this helpful
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  • Reviewed in the United States on February 6, 2025
    Mr. Sullivan and Mr. Hardy really brings the concept of 10X vs 2X into view. They do draw an excellent illustration of the dynamics of how 10X manifests itself and is much more efficient than setting out to accomplish a task 2X.

    The brief stories given as examples really catches the readers attention and pulls you into the reading of page after page.

    I highly recommend this book.

    Respectfully,

    Madam Ambassador Dr. Nealy
    H.E. United Nations Peace Ambassador NGO ECOSOC
    Dr. Angela J. Nealy
  • Reviewed in the United States on December 13, 2024
    Dan Sullivan and Dr. Benjamin Hardy’s 10x Is Easier Than 2x is a game-changer for anyone looking to achieve exponential growth in their business and personal life. Unlike traditional productivity books that focus on doing more, this book flips the script and shows how focusing on the right things can make extraordinary results feel not only attainable but inevitable.

    The concept of thinking 10x rather than 2x is more than just a mindset shift—it’s a complete overhaul of how we approach decision-making, priorities, and energy. Hardy illustrates these ideas with practical examples and actionable steps, weaving in psychological insights and real-world stories that resonate deeply.

    One of the most valuable takeaways is how narrowing your focus and eliminating distractions actually amplifies your impact. The advice is both counterintuitive and liberating: You don’t need to hustle harder; you need to align your efforts with what truly matters.

    Whether you’re an entrepreneur, a leader, or someone striving for big goals, this book will push you to rethink your limits and challenge your old ways of thinking. It’s a thought-provoking, empowering read that I’ll return to again and again.

    Highly recommended for anyone ready to level up their life by working smarter—not harder. It's a classic in the making.
    2 people found this helpful
    Report
  • Reviewed in the United States on December 28, 2024
    Love the book, it clarifies around the things to focus. All the exercises and introspection questions helps in finding the unique ability and finding Whos of business
    One person found this helpful
    Report
  • Reviewed in the United States on December 12, 2023
    A breakdown of my loves & gripes.
    LOVES: 1) If you're an entrepreneur whose been hustling for who knows how long, GET THIS BOOK! It will reframe your thinking and habits.

    2) I had to sip the book like I would a hot tea because it blew my mind so much and I needed time to absorb it. It really blew my mind how hard I've been working for incremental growth, as opposed to thinking BIG, eliminating 80% of my busy work (primarily meetings that could've been an email) and focusing on the 20% that will drive my business.

    3) The book provides both examples and writing prompts to showcase the effectiveness of the 10x thinking and give the reader the ability to immediately utilize the framework. I keep thinking to myself, "I won't be doing THIS when I cut out my 80%."

    4) It's easy to read, SUPER relevant and timely, well written, and accessible.

    GRIPES: 1) Near the end of the book, the writer gets religious, pointing to Mormon stories and examples. That watered down the efficacy of his premise and felt preachy. If this is a business book, keep it to business.

    2) The writer only uses examples of men (and 1 woman) using this. As a woman in business, I would've appreciated showcasing how diverse entrepreneurs (gender, race, background) use this framework. If you're thinking, "WELL, maybe he doesn't have examples of women founders," the writer has coached, in his words, thousands of entrepreneurs. Pretty sure there are at least a couple dozen women in there.

    3) At the end, there's an example pulled from a gun rights organization. I'm really glad I didn't know that before reading the book because I wouldn't have bought it. Again, this made me think about the writer's politics (which, frankly, I do not care about), which was a waste of time because, again, this is a BUSINESS book.

    4) This is so tiny but the book says it's written by Dan Sullivan, but anytime Dan is referenced, he's quoted and referred to in the third person. Ben is referred to in the first person. Clearly Ben wrote the book and pulled lots of examples from Dan, which is awesome... just take credit for writing the book! Perhaps because Dan has more name caché, they decided to credit it that way?

    In the end, the book is definitely worth the read. If it were updated to reflect today's ideals (diversity, division of church and business, etc.), it would be the perfect book for all.
    100 people found this helpful
    Report

Top reviews from other countries

Translate all reviews to English
  • Tuve que regresar la primera dejó de funsionar al segundo día ya recibí la segunda a ver cómo dale
    5.0 out of 5 stars Great
    Reviewed in Mexico on January 31, 2025
    Great !!!
  • Johnny Mean
    5.0 out of 5 stars A Personal Journey with '10x Easier Than 2x'"
    Reviewed in Canada on July 22, 2023
    The book "10x Easier Than You Think: How the World's Most Successful Entrepreneurs Think and Win" is a compelling read that masterfully delineates the art of strategic thinking for optimal outcomes. It underscores the concept that every decision we make comes with an opportunity cost, and how we can navigate these choices can significantly impact our lives.

    Allow me to share a personal anecdote that illustrates the transformative power of the principles outlined in this book. Recently, I found myself in the throes of the highly competitive Vancouver housing market, necessitated by an unexpected change in my living situation. The book's concept of "10x thinking" served as a guiding light, enabling me to chart a course towards a future that was not just satisfactory, but truly exceptional.

    For context, I had been comfortably residing in a one-bedroom condo for three years when the new owner decided to move in. This development thrust me into the heart of one of the most expensive and low-vacancy markets in North America, if not the world. However, in retrospect, this challenge served as a catalyst for change, a "forcing function" that propelled me towards a better future.

    The book's teachings encouraged me to shift my mindset from one of scarcity to one of abundance. Instead of focusing on cost optimization, I began to envision what I truly desired: a two-bedroom, north-facing corner suite equipped with air-conditioning and a well-appointed gym. This clarity of purpose allowed me to concentrate my search and, remarkably, secure a place that met all my criteria at a below-market rate.

    In the face of an abruptly terminated contract and a period of unemployment, I resisted the temptation to settle for what I could afford. Instead, I dared to ask myself: "Where do I want to be living 3 to 5 years from now?" "What would the future me want?" "What decision could I make now that would have me laughing in 3 to 5 years?" "When I have all the money I need, what choice would I make?" These questions, inspired by the book, helped me eliminate distractions and focus my resources on creating the best possible future.

    Today, I find myself comfortably settled in my dream space during one of the hottest summers on record on the West Coast. I have secured a short-term contract after a brief period of unemployment, and I am confident that this was the best decision I could have made.

    In conclusion, "10x Easier Than You Think: How the World's Most Successful Entrepreneurs Think and Win" is more than just a book; it's a powerful tool for transformation. It has my highest recommendation and Ben has my deepest gratitude.

    Sincerely,
    John
  • Luca M.
    5.0 out of 5 stars Uno dei libri più importanti per un imprenditore
    Reviewed in Italy on January 24, 2025
    Questo sta diventando uno dei libri più importanti che io abbia letto.
    Ringrazio Dio che tramite Myron Golden (YouTuber inglese di ESTREMO valore per gli imprenditori) mi ha fatto conoscere l’autore. Testo semplicissimo anche per chi non è troppo pratico di inglese. Inglese è fondamentale per imparare nuovi concetti in Italia visto che la maggior parte dei contenuti di valore non sono tradotti.
  • José Luis Albal Guerrero
    5.0 out of 5 stars Magnífico!
    Reviewed in Spain on January 13, 2025
    Para leer 10 veces más e integrarlo todo. De verdad que este libro es un must para cualquier empresario que quiera progresar y ser más libre.
  • V. W.
    5.0 out of 5 stars Love the book
    Reviewed in the United Kingdom on November 5, 2024
    Absolutely love the book, Benjamin Hardy created another gem with Dan Sullivan. I keep recommending to friends. It’s such a brilliant concept and makes perfect sense. Very easy to read and follow and it’s also inspiring to see the author following the ideas himself.
    This is truly life changing book if you follow what it says.