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Retail Pride: The Guide to Celebrating Your Accidental Career Paperback – October 2, 2020
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Does this make you feel like the career you love was all just an accident? You’re not alone. The retail industry employs millions, yet most people don’t end up there by design.
Ron Thurston wrote Retail Pride as an indispensable guide for every retail employee, manager, and multi-store leader looking to accelerate their potential and grow their career. It’s filled with straightforward, practical tips for developing your talents, connecting with customers, and building your leadership skills.
Based on more than twenty-five years of Ron’s retail leadership experience, you’ll discover a sense of belonging in the words of someone who has been a champion for the industry and shares your journey.
- Print length208 pages
- LanguageEnglish
- Publication dateOctober 2, 2020
- Dimensions5.5 x 0.47 x 8.5 inches
- ISBN-101544515928
- ISBN-13978-1544515922
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About the Author
From a part-time sales associate to a vice president of stores, Ron has put in the hard work that a retail career requires and wrote this book to share what he learned along the way.
Ron is a fourth-generation Californian, but he and his husband now live in Manhattan.
Product details
- Publisher : Lioncrest Publishing (October 2, 2020)
- Language : English
- Paperback : 208 pages
- ISBN-10 : 1544515928
- ISBN-13 : 978-1544515922
- Item Weight : 8.6 ounces
- Dimensions : 5.5 x 0.47 x 8.5 inches
- Best Sellers Rank: #928,317 in Books (See Top 100 in Books)
- #260 in Retailing Industry (Books)
- #670 in Customer Relations (Books)
- #8,057 in Business Management (Books)
- Customer Reviews:
About the author
Ron Thurston loves retail. And he's proud of it. Ron has led the retail teams for some of America's most prominent brands, inspired thousands of store employees, and traveled relentlessly across the country to sit and listen to what they have to say.
From a part-time sales associate to a vice president of stores, Ron has put in the hard work that a retail career requires and wrote this book to share what he learned along the way.
Ron is a fourth-generation Californian, but he and his husband now live in Manhattan.
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This book resonates with me on a personal level. It validates my journey and the rollercoaster of experiences that come with a career in retail. Thurston doesn't shy away from the challenges—we're talking about the tough days, the demanding customers, the late hours, and the holiday rushes that can test your limits. But here's the kicker: he turns these experiences into badges of honor, celebrating the skills and lessons learned in the trenches of retail warfare.
"Retail Pride" is a wake-up call to anyone who's ever felt undervalued in their retail role. Thurston's voice is a blend of mentor, cheerleader, and seasoned warrior, offering not just hope but practical strategies for turning a retail job into a rewarding career. He champions the idea that pride in retail is not just about surviving but thriving, leveraging every challenge as an opportunity to grow stronger and more skilled.
The book's edginess comes from its honesty. It doesn't sugarcoat the retail experience but instead acknowledges the blood, sweat, and tears that go into it. And yet, it's overwhelmingly positive, pushing the narrative that amidst the chaos and unpredictability of retail, there lies incredible potential for personal and professional growth.
In essence, "Retail Pride" is a battle cry for the unsung heroes of the retail world. It's an affirmation that yes, this is a career worth pursuing, full of ups, downs, and everything in between. Ron Thurston has crafted not just a book but a manifesto for anyone daring enough to find their pride on the retail floor.
Although I have never been in retail nor fashion, I am a consumer. I found Ron’s anecdotes of connecting with staff and customers, particularly thought-provoking. As a consumer, I have never been able to respond to the question asked by a sales associate, “are you finding everything okay.” Ron explains connecting with the consumer by inviting questions like “tell me about your closet” offers an opportunity to exchange vital information and initiate a relationship. If a sales associate ever asked me that question and followed up with “what part of your closet are you shopping for today?” Honestly, it would make me a devoted fan of the sales associate and brand.
It makes me think about interacting with patients. In nursing school, we are taught to use therapeutic communication techniques like open-ended questions and paraphrasing, but using empathy, as Ron suggested, will help determine what communication style fits best for each individual.
Retail Pride is more than an exploration of one’s career; it is a guide of practical experience and ends with the retail community taking pride in the work they do every day. From personal experience, I have had moments with sales associates that have made my day. I walk in your store, tired and confused, and leave a little lighter because of you.
Thank you, Ron Thurston and the retail community!
I began reading this book last evening and stayed with it to the last page because it resonated on several levels. The positivity message balanced with realism is refreshing. Bring your highlighter as you dive into the pages. I view it as a current business sector situation guide as well as a refreshing reminder for those of us who have loved the pace, energy, rewards, and yes, challenges regardless of one's role within your company. You will feel reinvigorated and also be reminded of the "why" and "how" to move forward in the changing retail landscape. It offers actionable advice for steps in order to continue to stay current, relevant, and growing along with the changing business model. The book flows due to how well it has been formatted by Ron. It is a celebration of the world of retail! Valuable lessons are shared within the brightly colored spine of the book!
Top reviews from other countries
So many truths and made me feel proud about my career. I highly recommend this to anyone that works in retail it wants more insight into retail.