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Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience Audible Audiobook – Unabridged

4.6 4.6 out of 5 stars 228 ratings

Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.

Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos - and when to replace some of your plain, typed-out communication with webcam and smartphone recordings.

Restore face-to-face communication for clarity and connection; add a personal, human touch to your emails and other messages; meet people who've sent thousands of videos; learn to implement your own video habit in an easy, time-saving way; and boost your replies, appointments, conversion, referrals, and results dramatically. If you're ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

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Product details

Listening Length 6 hours and 26 minutes
Author Ethan Beute, Stephen Pacinelli
Narrator Ethan Beute, Stephen Pacinelli
Whispersync for Voice Ready
Audible.com Release Date November 19, 2019
Publisher Gildan Media
Program Type Audiobook
Version Unabridged
Language English
ASIN B08129FF5G
Best Sellers Rank #261,284 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#401 in E-Commerce (Audible Books & Originals)
#863 in Business Sales (Audible Books & Originals)
#976 in Customer Relations (Books)

Customer reviews

4.6 out of 5 stars
228 global ratings

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Customers say

Customers find the book informative and helpful for using video in their business. They appreciate the practical ways it outlines how to use video effectively. Readers describe the book as an easy read with good content and a straightforward writing style.

AI-generated from the text of customer reviews

38 customers mention "Information quality"38 positive0 negative

Customers find the book informative and helpful. They say it provides practical ways to use video in business, guiding readers to more success. The book covers the dynamics of using video effectively, and is a great reminder that the person you're communicating with has their own unique needs and goals.

"This book tackles all the practical ways that you should be using video messaging in your business...." Read more

"...a background in communication research and guides the reader into understanding the dynamics of how the use of video communication will benefit a..." Read more

"...And going beyond that, this book is a great reminder that the person you're messaging is still another human being which is easy to forget in this..." Read more

"...The writing style is entertaining and the innovative ideas are straight forward...." Read more

21 customers mention "Video use"21 positive0 negative

Customers find the book helpful for using video effectively to stay in touch with family, promote business, and build connections. They say it's a great guide on how to shoot effective videos and build relationships when you can't be there in person. The book provides useful information on why video is powerful and how to use it effectively.

"...I found the chapter on improving video email opens, plays, and replies, the most valuable...." Read more

"...The book builds a background in communication research and guides the reader into understanding the dynamics of how the use of video communication..." Read more

"...introducing video to your business, though, it's got some great tips and tricks." Read more

"Wow! Ethan and Steve have written a master guide to what, how and why VIDEO...." Read more

18 customers mention "Readability"18 positive0 negative

Customers find the book easy to read and engaging. They say it's a must-read for modern marketers and business owners. The content is practical and relatable.

"...Rehumanize your business" is definitely worth the read!" Read more

"I enjoyed this book immensely - it recharged my battery in terms of sales outreach...." Read more

"Such a great book for anyone looking to grow meaningful relationships, whatever their personal or business life demands, beyond a world that has..." Read more

"...This book is a must read for any business owner, sales professional, marketer, or customer success manager...." Read more

10 customers mention "Ease of reading"10 positive0 negative

Customers find the book easy to read and follow. They appreciate the straightforward writing style and innovative ideas. The author keeps things real.

"...The writing style is entertaining and the innovative ideas are straight forward...." Read more

"...Quick read and great actionable points if you are just getting started." Read more

"...The strategies and tips presented by Steve and Ethan are easy to understand and to implement. Great book! Highly recommend to read." Read more

"...I loved how this book broke it all down and made it easy. I highly recommend." Read more

THE essential guide to "go video" in real estate
5 out of 5 stars
THE essential guide to "go video" in real estate
This book puts it all together for the agent (or any business that emphasizes connection with customers/clients) to personalize a connection with past or new clients. The book builds a background in communication research and guides the reader into understanding the dynamics of how the use of video communication will benefit a personal or business relationship.Naturally, as the authors are associated with BombBomb, the tools of that service are seen as the way to achieve the agent's goals. Having been in Real Estate sales for over 30 years, I immediately found in the first couple of days that I was connecting with new leads in a more interpersonal way. Contacts can respond with video even if not a BombBomb customer. The book details methods and means to build relationships that will last much longer with facial recognition and the subtle emotional connection that forms.I'm happy that the book gave me impetus to accept the challenge to change and was a guide in how to start; and more importantly, WHY I should "take the plunge".
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Top reviews from the United States

  • Reviewed in the United States on June 11, 2019
    This book tackles all the practical ways that you should be using video messaging in your business. It addresses topics as simple as "how to get comfortable on camera" and even as intricate as what type of gear you should be using based on the style of video you're creating. I found the chapter on improving video email opens, plays, and replies, the most valuable.

    The most exciting part about this book is the movement behind it. The fact that you are your best sales asset, and when you show people the real you, someone who's legitimately trying to provide value to your sphere - your entire business & life will change for the better.

    "Rehumanize your business" is definitely worth the read!
    Customer image
    5.0 out of 5 stars "Rehumanize Your Business" is an easy read with a powerful message.
    Reviewed in the United States on June 11, 2019
    This book tackles all the practical ways that you should be using video messaging in your business. It addresses topics as simple as "how to get comfortable on camera" and even as intricate as what type of gear you should be using based on the style of video you're creating. I found the chapter on improving video email opens, plays, and replies, the most valuable.

    The most exciting part about this book is the movement behind it. The fact that you are your best sales asset, and when you show people the real you, someone who's legitimately trying to provide value to your sphere - your entire business & life will change for the better.

    "Rehumanize your business" is definitely worth the read!
    Images in this review
    Customer image
    Customer image
    One person found this helpful
    Report
  • Reviewed in the United States on May 26, 2019
    This book puts it all together for the agent (or any business that emphasizes connection with customers/clients) to personalize a connection with past or new clients. The book builds a background in communication research and guides the reader into understanding the dynamics of how the use of video communication will benefit a personal or business relationship.
    Naturally, as the authors are associated with BombBomb, the tools of that service are seen as the way to achieve the agent's goals. Having been in Real Estate sales for over 30 years, I immediately found in the first couple of days that I was connecting with new leads in a more interpersonal way. Contacts can respond with video even if not a BombBomb customer. The book details methods and means to build relationships that will last much longer with facial recognition and the subtle emotional connection that forms.
    I'm happy that the book gave me impetus to accept the challenge to change and was a guide in how to start; and more importantly, WHY I should "take the plunge".
    Customer image
    5.0 out of 5 stars THE essential guide to "go video" in real estate
    Reviewed in the United States on May 26, 2019
    This book puts it all together for the agent (or any business that emphasizes connection with customers/clients) to personalize a connection with past or new clients. The book builds a background in communication research and guides the reader into understanding the dynamics of how the use of video communication will benefit a personal or business relationship.
    Naturally, as the authors are associated with BombBomb, the tools of that service are seen as the way to achieve the agent's goals. Having been in Real Estate sales for over 30 years, I immediately found in the first couple of days that I was connecting with new leads in a more interpersonal way. Contacts can respond with video even if not a BombBomb customer. The book details methods and means to build relationships that will last much longer with facial recognition and the subtle emotional connection that forms.
    I'm happy that the book gave me impetus to accept the challenge to change and was a guide in how to start; and more importantly, WHY I should "take the plunge".
    Images in this review
    Customer image
    Customer image
    5 people found this helpful
    Report
  • Reviewed in the United States on March 2, 2020
    It's getting noisier and noisier in the online world. Our inboxes are running over. Therefore, it's becoming a necessity to stand out and be unique so you can separate yourself from everyone else. Obvious benefits are using personal video as an alternative to cold calling. But going that, this book is also an excellent lesson in demonstrating and reminding you about the value of great communication.

    And going beyond that, this book is a great reminder that the person you're messaging is still another human being which is easy to forget in this digital economy. Since adopting more personal video, I've been able to connect with nearly anyone that I want to. Relationships are the oxygen to any business and I can't think of a better way to develop relationships than the principles shared in this book.
  • Reviewed in the United States on June 28, 2019
    Yes, this book is primarily an ad for BombBomb. If you have any thoughts about introducing video to your business, though, it's got some great tips and tricks.
    One person found this helpful
    Report
  • Reviewed in the United States on June 26, 2023
    I enjoyed this book immensely - it recharged my battery in terms of sales outreach. I purchased the first book as well and have not dug in yet but am looking forward to it. The format of having different people sharing their thinking was especially appreciated.
  • Reviewed in the United States on April 20, 2019
    Wow! Ethan and Steve have written a master guide to what, how and why VIDEO. The writing style is entertaining and the innovative ideas are straight forward. I was excited about this book, which is why I preordered copies for my team and students, I’ve experienced "AH" moments over the past few years since adding video to my business and BombBomb got me started. I could not put the book down and was highlighting passages like a mad woman. What I found is that being human is the connection that we all search for both in life and business. Simply put “Relationships are the whole point” the use of video facilitates you to see and be seen. Thank you. Ethan and Steve
    Customer image
    5.0 out of 5 stars “Relationships are the whole point”
    Reviewed in the United States on April 20, 2019
    Wow! Ethan and Steve have written a master guide to what, how and why VIDEO. The writing style is entertaining and the innovative ideas are straight forward. I was excited about this book, which is why I preordered copies for my team and students, I’ve experienced "AH" moments over the past few years since adding video to my business and BombBomb got me started. I could not put the book down and was highlighting passages like a mad woman. What I found is that being human is the connection that we all search for both in life and business. Simply put “Relationships are the whole point” the use of video facilitates you to see and be seen. Thank you. Ethan and Steve
    Images in this review
    Customer image
    Customer image
    12 people found this helpful
    Report
  • Reviewed in the United States on June 23, 2022
    I'm a real estate broker in Portland, Oregon. Am rethinking and redoing a lot of my business right now - video will play an important roll, of course. But the book is a good deal more than that - it has made me reevaluate my reevaluation of my business. Thought provoking. Just received Human-Centered Communication and am eagerly looking forward to it. I'll put up that review in a couple of days.
    Customer image
    5.0 out of 5 stars Making me rethink everything
    Reviewed in the United States on June 23, 2022
    I'm a real estate broker in Portland, Oregon. Am rethinking and redoing a lot of my business right now - video will play an important roll, of course. But the book is a good deal more than that - it has made me reevaluate my reevaluation of my business. Thought provoking. Just received Human-Centered Communication and am eagerly looking forward to it. I'll put up that review in a couple of days.
    Images in this review
    Customer image
    Customer image
  • Reviewed in the United States on November 19, 2020
    In a nutshell, video emails work (that is what the book tells you.) It's also been my experience that it works for my business. While the book and product seem to be based around real estate and similar industries, I'm pretty sure you can use the ideas, tips and tricks in the book in nearly any industry. Quick read and great actionable points if you are just getting started.

Top reviews from other countries

  • Niloufar
    5.0 out of 5 stars Exellent Read if Running a Business
    Reviewed in Canada on July 6, 2024
    Every business owner should read the book and apply it to their business.
  • James Taylor
    5.0 out of 5 stars If you hate cold calling clients then you must read this book
    Reviewed in the United Kingdom on January 29, 2020
    Personal video is one of the most powerful tools we can use to persuade, entertain, inform and educate. I read this book in one evening and our team were implementing the ideas within it the next morning.

    It’s such a powerful and practical book that I’ve started buying copies for my clients to read.

    Great book, especially if you want an alternative strategy to cold calling. Highly recommended.
  • Amazon Customer
    5.0 out of 5 stars Excellent reference to come back to again and again
    Reviewed in Canada on September 14, 2020
    We've been using BombBomb for years, so we were quite excited to hear they had written a book! Does not disappoint - this might be the first time in years I actually start highlighting things & dog-earing pages (yikes!)!! It's THAT good, so much to come back to again and again.
  • kristen
    5.0 out of 5 stars great subjects
    Reviewed in Canada on September 7, 2019
    I wish the font was bigger to make it more of an enjoyable read. Great content if you can see it! A little too much promoting bombomb
  • Bill M
    4.0 out of 5 stars Great info and research on the benefits of communicating via video.
    Reviewed in Canada on May 26, 2019
    An excellent guide to incorporating video into your business. The technical part got a little tedious at times but will be helpful as a reference.
    The human side was great (see photos of my favourite lines). Really supported the reasons for why and when to move from text to video.
    Highly recommended.
    Customer image
    Bill M
    4.0 out of 5 stars Great info and research on the benefits of communicating via video.
    Reviewed in Canada on May 26, 2019
    An excellent guide to incorporating video into your business. The technical part got a little tedious at times but will be helpful as a reference.
    The human side was great (see photos of my favourite lines). Really supported the reasons for why and when to move from text to video.
    Highly recommended.
    Images in this review
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    Customer imageCustomer image
    One person found this helpful
    Report