I got this book pre-ordered on my husband's amazon account -hence the name Levi as the account holder.
I was counting back the days to the release of Obviously awesome. Long awaited, it has arrived today. Yayy :) My passionate, undercover entrepreneur soul got very excited, just by taking a look at the cover and the title. I do indeed want my beloved projects to be obviously awesome to my customers, right away. But I had no clue how to reach that goal fast, let alone reaching it. I got lost in analyzing marketing strategies, the old fashioned ways to "position" my business, books, workshops and the whole shebang. I felt overwhelmed and wanted a working, makes sense kind of solution, that can be customizable, fits my needs AND gives me step by step instructions on how to set off my ongoing business. I needed a plan for my cherished new business ideas to get the best possible start on a limited budget, finding clients who love my product and increasing revenue so investors will fell in love with the idea and will help me contribute to our mutual success. I read the book pretty much in one sitting, after work, while having the strongest cramps I had for a long time. So it's a hell of a book keeping me excited, happy and entertained without painkillers, on the first day of my period. Period.
I highly recommend it to anyone and everyone who wants the newest approach on positioning to get their businesses off a great start with the newest "technology" and approach, in a fun way.
I'll make sure I will make it to one of April's workshops in person, her online videos are fun to see and I really dig her humor. I'm sure you will, too. ~Betty
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Popular Highlights in this book
Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about.Highlighted by 4,269 Kindle readers- When customers encounter a product they have never seen before, they will look for contextual clues to help them figure out what it is, who it’s for and why they should care. Taken together, the messaging, pricing, features, branding, partners and customers create context and set the scene for the product.Highlighted by 3,452 Kindle readers
- Your target market is the customers who buy quickly, rarely ask for discounts and tell their friends about your offerings.Highlighted by 3,329 Kindle readers
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A must Read/Buy for any Founder, Product & Marketing leads and their teams
As a long time Global Product Marketing lead in Tech at Intuit, Yahoo, SDL, and early-stage start-ups, that has produced positioning strategy/docs for years, I would say that April's fresh take on positioning is insightful, accessible to all and to the point: solves the old question "How the heck do I fill out the standard positioning sheets that have been around and shared for over 20 years in Tech... April has definitely codified her years of experience in a 10-step process that a positioning team can systematically follow collaboratively and come out with an "Awesome" positioning strategy that will identify their best customers that will "Get" the value their product or service quickly so yes, for these folks it will be an "Obvious" choice.As is often the case the value of any frawework is not the actual output document but the actual collaborative process that aligns the team on vision and common language. Given that good and clear positioning and market strategies are required to win in the market place, whether you will be asked to lead or participate formulating your companies product positioning or if you are in departments that will execute the product, marketing or sales playbooks: buy this book, read it in a few hours and keep it as reference book. You will not regret it. I have already shared this book with many clients and peers.In fact, a good friend that is a new (6 weeks in) VP of Corporate Communications at a $200M public tech company in Silicon Valley, read this book in one evening on my recommendation and led an executive workshop the next day following April's 10 step process - it was a great success. Now we cannot wait to receive the templates from April soon available on her website to transition the great content from the 10-step process workshop into powerful sales messaging that can be disseminated to the sales teams and SDRs not mentioning the marketing team - this is always a challenge in any size company you are. I cannot wait to see how April has codified that critical step as well.Claude Walton, outsourced CMO at Claude Walton Consulting
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Top reviews from other countries
Victor Herrera
A must if you’re struggling with your “Ideal Custormer Profile”
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Rebeca Rocha
Leitura fundamental para quem trabalha com produtos!
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Fredrik Wolbe
a how-to to level set an entire organization
Reviewed in Sweden on October 4, 2023
Oliver Fritsch
Ein 30 Jahre altes Rätsel gelöst
Reviewed in Germany on July 13, 2023