Add Prime to get Fast, Free delivery

Kindle
$9.99

Available instantly

Paperback
$29.45 - $34.00

$34.00 with 18 percent savings

List Price: $41.50

Get Fast, Free Shipping with Amazon Prime FREE Returns

FREE delivery May 6 - 8 on orders shipped by Amazon over $35

Or fastest delivery Saturday, May 3

Available to ship in 1-2 days

$$34.00 () Includes selected options. Includes initial monthly payment and selected options. Details

Ships from

Amazon.com

Sold by

Amazon.com

Returns

30-day refund/replacement

Payment

Secure transaction

Add a gift receipt for easy returns

$29.45

Get Fast, Free Shipping with Amazon Prime FREE Returns

Very Good - Standard used condition book with the text inside being clean and unmarked - Exterior of the book shows moderate signs of usage Very Good - Standard used condition book with the text inside being clean and unmarked - Exterior of the book shows moderate signs of usage See less

FREE delivery Thursday, May 1 on orders shipped by Amazon over $35

Or Prime members get FREE delivery Tuesday, April 29. Order within 23 mins.

Only 1 left in stock - order soon.

$$34.00 () Includes selected options. Includes initial monthly payment and selected options. Details

Access codes and supplements are not guaranteed with used items.

Enhancements you chose aren't available for this seller. Details

${cardName} not available for the seller you chose

${cardName} unavailable for quantities greater than ${maxQuantity}.

Sold by KAYLEY'S PRIME STORE and Fulfilled by Amazon.

Other sellers on Amazon

New & Used (27) from $3.73 + $3.99 shipping

Image Unavailable

Image not available for
Color:

To view this video download Flash Player

Follow the author

Gojko Adzic

Follow

Impact Mapping: Making a Big Impact with Software Products and Projects

by Gojko Adzic (Author), Marjory Bisset (Editor), Nikola Korac (Illustrator)

761 ratings

See all formats and editions

{"desktop_buybox_group_1":[{"displayPrice":"$34.00","priceAmount":34.00,"currencySymbol":"$","integerValue":"34","decimalSeparator":".","fractionalValue":"00","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"qr8wwwOTPOYwcUS5Ev4NK1LUDM9%2BKjb59mCnzLga29hrtPxKLVxXyAnFYLxZtjesSbUN%2BjEhlwOD8LWspkoDgEFh%2FyMZbGUfs5gdIV5FW9CGPLrSKDObthblzabyWdh4IziMOFmzili2q2zwYWqw%2Bw%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$29.45","priceAmount":29.45,"currencySymbol":"$","integerValue":"29","decimalSeparator":".","fractionalValue":"45","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"qr8wwwOTPOYwcUS5Ev4NK1LUDM9%2BKjb5OS%2FgGN%2FDvL2f4B1h3OuED5hA7iyHCpsEs3UXNB3%2FQF4%2FhJgkDy0b1kMljEi41fil9QQ9NrLqAV4nz1PZ3q7JrFVClk6ef9EUJUVCstlsTho18Wf3TDfDAgmulH8NVpuLYuJxzzN0SuFbSFqSjpqkVlWxpOD4IP6i","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

Software is everywhere today, but countless software products and projects die a slow death without ever making any impact. The result is a tremendous amount of time and money wasted due to wrong assumptions, lack of focus, poor communication of objectives, lack of understanding and misalignment with overall goals. There has to be a better way to deliver!This handbook is a practical guide to impact mapping, a simple yet incredibly effective method for collaborative strategic planning that helps organisations make an impact with software. Impact mapping helps to create better plans and roadmaps that ensure alignment of business and delivery, and are easily adaptable to change. Impact mapping fits nicely into several current trends in software product management and release planning, including goal-oriented requirements engineering, frequent iterative delivery, agile and lean software methods, lean startup product development cycles, and design thinking.About the AuthorGojko Adzic is a strategic software delivery consultant who works with ambitious teams to improve the quality of their software products and processes. Gojko won the 2012 Jolt Award for the best book, was voted by peers as the most influential agile testing professional in 2011, and his blog won the UK Agile Award for the best online publication in 2010.

Product details

Publisher ‏ : ‎ Provoking Thoughts (October 1, 2012)
Language ‏ : ‎ English
Paperback ‏ : ‎ 86 pages
ISBN-10 ‏ : ‎ 0955683645
ISBN-13 ‏ : ‎ 978-0955683640
Item Weight ‏ : ‎ 6.4 ounces
Dimensions ‏ : ‎ 8.5 x 0.24 x 8.54 inches

Best Sellers Rank: #879,093 in Books (See Top 100 in Books)
- #315 in Computer Systems Analysis & Design (Books)
- #2,181 in Software Design, Testing & Engineering (Books)
- #3,163 in Computer Science (Books)

Customer Reviews:
761 ratings

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

Videos

Help others learn more about this product by uploading a video!

Upload your video

About the author

Follow authors to get new release updates, plus improved recommendations.

Gojko Adzic

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

Gojko Adzic is a partner at Neuri Consulting LLP. He one of the 2019 AWS Serverless Heroes, the winner of the 2016 European Software Testing Outstanding Achievement Award, and the 2011 Most Influential Agile Testing Professional Award. Gojko’s book Specification by Example won the Jolt Award for the best book of 2012, and his blog won the UK Agile Award for the best online publication in 2010.

Gojko is a frequent speaker at software development conferences and one of the authors of MindMup and Claudia.js.

As a consultant, Gojko has helped companies around the world improve their software delivery, from some of the largest financial institutions to small innovative startups. Gojko specialises in are agile and lean quality improvement, in particular impact mapping, agile testing, specification by example and behaviour driven development.

Customer reviews

761 global ratings

How customer reviews and ratings work

Review this product

Write a customer review

Customers say

Customers find the book concise and easy to read, with clear instructions and good examples. They appreciate the impact mapping approach, with one customer noting it provides enough information to get started right away. The book's short length makes it convenient to read and re-read, while its visual style includes lots of graphics and a refreshing design. Customers value its alignment capabilities, with one review highlighting how it fosters productive discussion between technical and business stakeholders.

AI-generated from the text of customer reviews

Select to learn more

Useability Clarity Readability Content quality Impact mapping Length Alignment Visual style

52 customers mention "Useability"52 positive0 negative

Customers find the book useful and easy to understand, describing it as a brilliant tool that provides good tips.

"Impact Mapping provides essential guidance on using an efficient and effective technique that encourages product partners to build the right products..." Read more

"...While the examples are easy and just enough to understand the concepts, I would have liked to see more graphic/visual examples to show how some of..." Read more

"...This is such a solid way to ensure your work returns results and stops scope creep in its tracks." Read more

"...facilitating communication with stakeholders and joining the technical and business side to an extremely rich conversation, aligned with a set of..." Read more

35 customers mention "Clarity"35 positive0 negative

Customers find the book easy to read and understand, with clear instructions and explanations of the process.

"...This is a book you can reference with ease as you plan and facilitate workshops (collaborative meetings with clear purpose and outcomes) for example..." Read more

"...That being said, I think this is a great book overall and practical for immediate use, in conjunction with your existing knowledge/skillsets." Read more

"...It's a short, easy read with lots of graphics and simple, practical instructions on how to facilitate impact mapping...." Read more

"...and joining the technical and business side to an extremely rich conversation, aligned with a set of topic of agility; concepts such as value..." Read more

24 customers mention "Readability"24 positive0 negative

Customers find the book easy to read and enjoyable, with one customer noting it's a fast read, while another describes it as a thought-provoking read.

"...Impact mapping, the subject of Gojko's lithe, approachable book, is an adaption of visual mapping technique (effect mapping)...." Read more

"...That being said, I think this is a great book overall and practical for immediate use, in conjunction with your existing knowledge/skillsets." Read more

"Great book! Quick read, good graphics. This book has helped me change the way I manage products and focus on User and Business outcomes...." Read more

"...2. The book is short and can be read in 1 go...." Read more

16 customers mention "Content quality"16 positive0 negative

Customers praise the book's content, highlighting its great references and good examples, with one customer noting how it serves as a key tool for collaborative strategic planning.

"...It is useable--easy to read, including engaging cartoons and color, examples, references, and tips...." Read more

"...While the examples are easy and just enough to understand the concepts, I would have liked to see more graphic/visual examples to show how some of..." Read more

"...and list of requirements, for more essential core elements... Interesting material, to have it as a reference... 100% recomended !! 😎 👍 👍..." Read more

"...At the same time, it covers everything important: the idea, the benefits, the how-to and the pitfalls...." Read more

16 customers mention "Impact mapping"16 positive0 negative

Customers appreciate the impact mapping approach in the book, finding it a great idea with potential for significant results, and one customer notes it provides enough information to get started right away.

"...Try impact mapping and use Gojko's marvelous book, Impact Mapping: Making a Big Impact with Software Products and Projects to guide you to do your..." Read more

"...What I like: 1. I love the structure of impact mapping on how we must think of the impact first instead of thinking of features to build...." Read more

"...book is great for fulfilling its promise - give a short guide to the impact mapping technique with further references...." Read more

"...Impact Mapping is the missing link between agile development and business management. It is as easy to read as it has potential for big impact...." Read more

16 customers mention "Length"13 positive3 negative

Customers appreciate the book's length, with one mentioning it's great for reading and re-reading, while another notes it's ideal for distribution to various stakeholders.

"...2. The book is short and can be read in 1 go...." Read more

"...It's a short, easy read with lots of graphics and simple, practical instructions on how to facilitate impact mapping...." Read more

"...It's good that it's short as it keeps focus...." Read more

"...A book is short and light in reading...." Read more

15 customers mention "Alignment"15 positive0 negative

Customers appreciate how the book helps teams collaborate and align with business objectives, with one customer noting its effectiveness in fostering productive discussions between technical and business stakeholders.

"...Impact maps serve to align teams to business objectives, test mutual understanding of goals and expected outcomes, focus teams toward the highest..." Read more

"...'s book presents a series of elements that are helpful for the alignment of products and projects, facilitating communication with stakeholders and..." Read more

"...to use in real-life, but with some practice it is a very useful tool to create alignment and direction for your product and your product teams...." Read more

"...This enforces collaboration and will hopefully get you what you want in a faster and better way." Read more

13 customers mention "Visual style"13 positive0 negative

Customers appreciate the visual style of the book, with its refreshing design and engaging cartoons, and one customer notes it includes lots of graphics.

"...a shared understanding of the big "why's" for our work that is visual, fast to use, and encourages product partners to collaborate...." Read more

"Great book! Quick read, good graphics. This book has helped me change the way I manage products and focus on User and Business outcomes...." Read more

"...It's a short, easy read with lots of graphics and simple, practical instructions on how to facilitate impact mapping...." Read more

"...such as value delivery, early iterations, collaboration, flow visualization, Upstream in Kanban Method, Outcome over Output, the Impact Mapping can..." Read more

Reviews with images

See all photos

Top reviews from the United States

There was a problem filtering reviews. Please reload the page.

Ellen Gottesdiener
Essential guidance in a useful, useable format on a technique that encourages product partners to build the right product
Reviewed in the United States on December 15, 2012
Verified Purchase

Impact Mapping provides essential guidance on using an efficient and effective technique that encourages product partners to build the right products--ones that have impact. Impact mapping, the subject of Gojko's lithe, approachable book, is an adaption of visual mapping technique (effect mapping).

Impact maps serve to align teams to business objectives, test mutual understanding of goals and expected outcomes, focus teams toward the highest value features to deliver, and enable collaborative decision-making. As such, impact maps--succinctly and approachably described in Gojko's book--is a key tool for collaborative strategic planning.

This is a book you can reference with ease as you plan and facilitate workshops (collaborative meetings with clear purpose and outcomes) for example: release or iteration planning, product roadmapping, process improvement, product and team chartering. And don't forget: it's not just for software products. You will find impact mapping and Gojko's book, useful for strategic alignment needed for any product--software, systems, or services.

Gojko's book is useful, useable and desirable--all the characteristics we want in a great resource! It is useful for building a shared understanding of the big "why's" for our work that is visual, fast to use, and encourages product partners to collaborate. It is useable--easy to read, including engaging cartoons and color, examples, references, and tips. It's desirable to build product that provide impact--aligns to goals and objectives and provide evidence of their value.

Try impact mapping and use Gojko's marvelous book, Impact Mapping: Making a Big Impact with Software Products and Projects to guide you to do your best, most impactful work.

Read more

10 people found this helpful

Helpful

Report
Kyle M.
Great book with just enough information/detail to be useful
Reviewed in the United States on June 6, 2022
Verified Purchase
I just used this book to help drive some process ideation and alignment for a new IT Dept. initiative. The model described in this book has already helped with the planning of our approach and how to bridge what has been a long-standing gap. I am really looking forward putting the information/model to work. While the examples are easy and just enough to understand the concepts, I would have liked to see more graphic/visual examples to show how some of the mitigation activities work/affect the model. That being said, I think this is a great book overall and practical for immediate use, in conjunction with your existing knowledge/skillsets.

Read more

One person found this helpful

Helpful

Report
Andrew Ingalls
Absolute Game Changer
Reviewed in the United States on March 11, 2025
Verified Purchase
Great book! Quick read, good graphics. This book has helped me change the way I manage products and focus on User and Business outcomes. This is such a solid way to ensure your work returns results and stops scope creep in its tracks.

Read more

Helpful

Report
Stanley Tan
Too much tactic and not enough strategy
Reviewed in the United States on August 24, 2014
Verified Purchase
What I didn't like:
1. The 1st quarter of the book contains too much about the benefits of impact mapping without providing much context. e.g: Impact mapping solves the problem of X in the lean startup methodology.
It provides the "what" but doesn't provide much details on how and why it is better.
2. The book could be structured much better in a way the reader can absorb and implement Gojko ideas without understanding the whole concept. e.g: showing the readers the end result of what they can do after reading the book instead of filling it up with how good impact mapping is.
To be honest, readers don't care how great it is if it doesn't help them.
3. Not enough image and validity on how other companies are using Impact Mapping / case studies.
4. Too much tactic not enough strategy. The book doesn't provide enough fundamentals and reasoning on how impact mapping will benefit the readers.
5. The term Gojko used like "deliverables", "actors" and "impact" can be much better phrased to be much understandable. Every single time when deliverables is used, my brain have too rephrase it too features.

What I like:
1. I love the structure of impact mapping on how we must think of the impact first instead of thinking of features to build.
2. The book is short and can be read in 1 go.

With a bit of restructuring and optimising so that the readers can implement this quickly in their business, I believe this book can be on par or even better than the Lean Startup by Eric Ries.

Read more

8 people found this helpful

Helpful

Report
Jessica Saldana
Easy read, great references, very practical
Reviewed in the United States on March 18, 2017
Verified Purchase
This book was recommended to me by a coworker and I actually enjoyed reading it. It's a short, easy read with lots of graphics and simple, practical instructions on how to facilitate impact mapping.
I gave it 4 stars only because the first 3/4ths of the book were all a bit fluffy, explaining the benefits and methodologies applied in great detail without explaining how or what you do in impact mapping. The last quarter really spelled out the info you needed.
I would have preferred the ratio reversed - there were many questions and more details I would like to learn without picking up another book. Luckily the writer cited plenty of material for me to begin exploring!
Glad I read this - I really needed a tool like this for my current project at work.

Read more

2 people found this helpful

Helpful

Report
Miguel Angel Magüida T.
Good reference material
Reviewed in the United States on March 2, 2020
Verified Purchase
Gojko's book presents a series of elements that are helpful for the alignment of products and projects, facilitating communication with stakeholders and joining the technical and business side to an extremely rich conversation, aligned with a set of topic of agility; concepts such as value delivery, early iterations, collaboration, flow visualization, Upstream in Kanban Method, Outcome over Output, the Impact Mapping can be of great importance in our teams when defining the strategy we will use, leaving aside the features and list of requirements, for more essential core elements... Interesting material, to have it as a reference...

100% recomended !! 😎 👍 👍

Read more

Helpful

Report

Top reviews from other countries

Translate all reviews to English

Cliente Amazon
Leitura Recomendada a Quem Busca Técnicas pra Facilitar o Entendimento das Necessidades do Usuário
Reviewed in Brazil on January 31, 2023
Verified Purchase

Técnica visual, simples e prática para uso em cerimônias de refinamento de demandas nas quais diferentes perfis precisam estar alinhados sobre a necessidade do cliente e as alternativas para impacta-lo. Leitura mais de recomendada!

Read more
Report
Translate review to English
Folbo
Grande libro strategico
Reviewed in Italy on August 17, 2017
Verified Purchase
Mi é piaciuto lo stile sintetico e dritto al punto.
Ottime le note e i rimandi ai testi di approfondimento, così evitando di dover leggere un libro troppo lungo ha permesso di focalizzare sul nocciolo.
Bellissimi gli esempi reali usati per fare comprendere lo schema
Lo consiglio agli imprenditori e professionisti

Read more
Report
Translate review to English
gharbax
Disappointing
Reviewed in the Netherlands on May 1, 2022
Verified Purchase
Too much theory and the practical tips are not tha special.

Read more
Report
Kindle Customer
Great technique
Reviewed in Australia on April 23, 2018
Verified Purchase
I trialled this technique on a recent green fields software project and found it really useful in helping define purposeful scope.

Read more
Report
Sacha Storz
Extremely helpful for exploring options and making rational decisions!
Reviewed in Germany on May 10, 2014
Verified Purchase
Impact Mapping is an extremely helpful yet (kind of) simple method to explore options on a high level perspective and support decision making. It will help you keep a big picture (of your project or product development) in mind, while making rational decisions and planning experiments in order to get the biggest/fastest business value. It is rare that I want to post every second sentence of a book on our internal company newsletter. A must read for managers, agilists and decision makers.

Read more
Report

See more reviews

Amazon Prime Free Trial

Follow the author

Impact Mapping: Making a Big Impact with Software Products and Projects

Purchase options and add-ons

Frequently bought together

Customers who viewed this item also viewed

Product details

Videos

About the author

Gojko Adzic

Customer reviews

Review this product

Customers say

Select to learn more

Images in this review

Reviews with images

Engaging and Riveting.

Top reviews from the United States

There was a problem filtering reviews. Please reload the page.

5.0 out of 5 stars Essential guidance in a useful, useable format on a technique that encourages product partners to build the right product

4.0 out of 5 stars Great book with just enough information/detail to be useful

5.0 out of 5 stars Absolute Game Changer

3.0 out of 5 stars Too much tactic and not enough strategy

4.0 out of 5 stars Easy read, great references, very practical

5.0 out of 5 stars Good reference material

Top reviews from other countries

5.0 out of 5 stars Leitura Recomendada a Quem Busca Técnicas pra Facilitar o Entendimento das Necessidades do Usuário

5.0 out of 5 stars Grande libro strategico

1.0 out of 5 stars Disappointing

4.0 out of 5 stars Great technique

5.0 out of 5 stars Extremely helpful for exploring options and making rational decisions!

Essential guidance in a useful, useable format on a technique that encourages product partners to build the right product

Great book with just enough information/detail to be useful

Absolute Game Changer

Too much tactic and not enough strategy

Easy read, great references, very practical

Good reference material

Leitura Recomendada a Quem Busca Técnicas pra Facilitar o Entendimento das Necessidades do Usuário

Grande libro strategico

Disappointing

Great technique

Extremely helpful for exploring options and making rational decisions!