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The Power of Moments: Why Certain Experiences Have Extraordinary Impact Hardcover – October 3, 2017

by Chip Heath (Author), Dan Heath (Author)
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The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.

Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)

Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
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  1. Print length
    320 pages
  2. Language
    English
  3. Publisher
    Simon & Schuster
  4. Publication date
    October 3, 2017
  5. Dimensions
    5.5 x 1 x 8.38 inches
  6. ISBN-10
    1501147765
  7. ISBN-13
    978-1501147760
  8. See all details
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  1. PRIDE: Defining moments capture us at our best—moments of achievement, moments of courage.
    Highlighted by 4,087 Kindle readers
  2. INSIGHT: Defining moments rewire our understanding of ourselves or the world.
    Highlighted by 4,037 Kindle readers
  3. For the sake of this book, a defining moment is a short experience that is both memorable and meaningful.
    Highlighted by 3,591 Kindle readers
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Editorial Reviews

Review

"I read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched--I'm recommending it to everyone I know!"—Angela Duckworth, New York Times bestselling author of Grit

“The most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg

'Chip and Dan are amazing and impactful story tellers. In The Power of Moments, they are able to use stories to display a powerful truth, that we can be more impactful as leaders and as people by recognizing and creating more “moments”. At Virgin Atlantic, helping our people create [such] amazing moments for each other and for our customers is a nice new way of articulating an underlying goal of great leadership. This book truly frames that thinking in an easy to understand and engaging way. Perhaps even more importantly, I can see many similar opportunities in my life as a husband, father and member of a community.'—Craig Kreeger, CEO of Virgin Atlantic

“A sincere introduction to how readers can shape and improve the peaks in their own experiences. Infused with positivity and enthusiasm…. Readers hungry for a bigger slice of life will find this book valuable. Heuristic advice and life-affirming direction form a gratifying combination in this motivational handbook.”—Kirkus

“This terrific book is bursting with practical insights and memorable stories on every page. It's as relevant to product designers and meeting planners as it is to teachers and parents. I've already put many of its novel suggestions to work. Don't miss it.”—Eric Ries, author of bestselling author of The Lean Startup, The Startup Way

"Flat out amazing."—Jake Knapp, New York Times bestselling author of Sprint

"Chip Heath of Stanford and Dan Heath of Duke argue persuasively that any organization that creates peak moments--for its customers, its employees, or its students--will enjoy benefits that range from fanatical loyalty to revenue growth. In this entertaining and informative read, they explain just how to create those moments and how to turn them into a competitive advantage."—BizEd

"The Power of Moments packages together countless hours of research and interviews, as well as dozens of illustrative examples, in digestible, accessible, and entertaining prose....Moments offers something for everyone—medical practitioners rethinking the patient experience, corporate leaders re-imagining staff engagement, small businesses looking to differentiate themselves, teachers crafting more memorable lessons. Like Switch and Made to Stick, two of the authors’ previous books, The Power of Moments is particularly useful for the social sector, in which change agents face daunting challenges in the fight for social justice, economic equality, and environmental protection. All those desperate for blueprints for creating the extraordinary should read this book."—Stanford Social Innovation Review

About the Author

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother Dan have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. He has helped over 530 startups refine and articulate their strategy and mission. Chip lives in Los Gatos, California.

Dan Heath and his brother, Chip, have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. The Heath brothers’ books have sold more than three million copies worldwide and have been translated into thirty-three languages.

Product details

  • Publisher ‏ : ‎ Simon & Schuster; 1st edition (October 3, 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 1501147765
  • ISBN-13 ‏ : ‎ 978-1501147760
  • Item Weight ‏ : ‎ 15 ounces
  • Dimensions ‏ : ‎ 5.5 x 1 x 8.38 inches
  • Customer Reviews:
    4.7 out of 5 stars 4,552

About the authors

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  1. Chip Heath

    Chip Heath

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    Full content visible, double tap to read brief content.

    Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations. He is the co-author (along with his brother, Dan) of three books. Their latest book, Decisive: How to Make Better Decisions in Life and Work was published in spring of 2013 and debuted at #1 on the Wall Street Journal bestseller list and #2 on the New York Times. Their 2010 book, Switch: How to Change Things When Change is Hard, hit #1 on both bestseller lists. Their first book, Made to Stick: Why Some Ideas Survive and Others Die, spent two years on the Business Week bestseller list and was an Amazon Top 10 Business Book for both editors and readers. Their books have been translated into over 30 languages including Thai, Arabic, and Lithuanian. Chip has consulted with clients ranging from Google and Gap to The Nature Conservancy and the American Heart Association.

    See more on the author's page
  2. Dan Heath

    Dan Heath

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    Full content visible, double tap to read brief content.

    Dan Heath is the co-author, along with his brother Chip, of four New York Times bestsellers: Made to Stick, Switch, Decisive, and The Power of Moments. The Heaths' books have sold over 3 million copies worldwide and been translated into 33 languages.

    Heath's fifth book, Upstream: The Quest to Solve Problems Before They Happen, will be released on March 3, 2020. Heath is a Senior Fellow at Duke University's CASE center, which supports entrepreneurs who are fighting for social good. A graduate of the University of Texas and Harvard Business School, he lives now in Durham, NC.

    See more on the author's page
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Customer reviews

4.7 out of 5 stars
4.7 out of 5
4,552 global ratings
So many ideas for adding meaningfulness to your life!
5 Stars
So many ideas for adding meaningfulness to your life!
“We can be the designer of moments that deliver elevation and insight and pride and connection. These extraordinary minutes and hours and days—they are what make life meaningful. And they are ours to create.”That last sentence... YES.In a long stretch of the status quo, doesn’t that feel exciting?!We don’t have to wait for meaningful moments to happen, we can make them for ourselves—and for other people in all areas of our lives.They’re yours for the taking.And if you ask me, the stories of your life are exceptional guides for creating more meaningfulness.The Power of Moments by Chip Heath & Dan Heath…⭐️⭐️⭐️⭐️⭐️ // Absolutely must-read.
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Top reviews from the United States

JAK
5.0 out of 5 stars The Heath brothers do it again… another great book!
Reviewed in the United States on February 27, 2024
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The Power of Moments has practical ways to make important moments more memorable. This is good information for anyone to know. I would recommend this book to all parents, leaders, and business owners.
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Jonathan Peyton
5.0 out of 5 stars Loved this book!
Reviewed in the United States on August 20, 2019
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Wow! There is something in here for everyone. Business, education, government, personal - quality content, thought provoking solutions. BUILD PEAK MOMENTS. "We all have a superpower we are not using" - so simple! Highly recommend.

Updated 9/12/2019

I highly recommend this book. It’s presently at the top of my list for 2019 reading. Chip & Dan Heath take you through some very basic concepts that are easily implemented. The stories they share are relatable and real. I’ve listened to a number of interviews with Dan Heath where he shares some of the same information and two recurring themes I find incredibly powerful are:

1 – Creating moments is like a superpower we all have that we are not using right now
2 – Beware the soul-sucking force of reasonableness

The Magic Castle Hotel story is incredibly thought provoking. This place has reviews through the roof and has won numerous prestigious awards. It’s an old 1950s apartment complex and there is nothing amazing about the physical plant. The experiences however, are AMAZING. Magicians walking around, FREE snacks (and not airline size – think full sized supermarket bags), a phone by the pool where kids can call and get popsicles delivered to them by a white-gloved server on a silver platter, and much more.

After you are fully amazed by the experiences at The Magic Castle Hotel – the Heath brothers get you thinking about typical discussions around the conference room that go like this: (this is all in the book – these are my words & memories from reading – a few of the scenarios I thrown in my own “voice of reason” scenarios – the Ideas are realities at The Magic Castle Hotel)

Idea: “Hey we could have magicians walking around performing magic tricks for the kids”

Voice of Reason: “Yeah that would be nice, but what if guest attendance was low and there weren’t any kids around – we’d be paying them to do nothing. What if one of these magicians upset a kid? Anyway, kids don’t like magicians any more – they want to see videos – we could save money by having a TV screen in the lobby that we call the ‘Magic TV’ and put some magic videos on it.”

Idea: “Hey we could put a red phone outside by the pool and whenever someone picked it up a person would answer and take their order for a popsicle and then we could have someone in a butler suit with white gloves come deliver it to them poolside on a silver platter.”

Voice of Reason: “Great idea, but how would we staff that? What if we were busy and nobody answered the phone and a kid was upset? Aren’t popsicles choking hazards? Butler suits are cool, but then we are asking our employees to do something different and keep up with a whole new uniform standard. How about we just put a cooler out by the pool with a sign above it that says “FREE Popsicles.”

Idea: “Hey we could have a snack list for kids and whatever they wanted at anytime they could get for FREE, and it wouldn’t just be a small snack – it would be a legit sized bag of whatever they wanted.”

Voice of Reason: “I like that idea, but think how much money we could save if we did smaller portions – also that would be healthier for the kids. Actually now that we’re thinking about it, should we be giving away free food? – what about liabilities? What if a child ate something and had an allergic reaction? What if the snack they wanted wasn’t on the list and they got upset.”

It’s comical when you look at these powerful moments from the reverse point of view. We’ve all been in meetings where someone is hell-bent on defending the status-quo; or comes up with multiple alibis for failure. STOP THE INSANITY! The biggest brands, the truly trademark companies, the ones making the $$, getting the reviews, the ones that have the raving fans – they have crossed over the reasonableness boundary and are thinking outside the box, breaking the script, and making the ordinary extraordinary.

Thank you Chip & Dan Heath!
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4.0 out of 5 stars Great read
Reviewed in the United States on March 14, 2024
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John W. Pearson
5.0 out of 5 stars “Beware the Soul-Sucking Force of Reasonableness”
Reviewed in the United States on November 25, 2017
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If you happen to be buying gifts for family and co-workers today, I can make it easy for you. Buy a dozen copies of “The Power of Moments.”

Here’s the big idea: “A defining moment is a short experience that is both memorable and meaningful.” And…oh, my—are we in short supply of significant moments in our boring staff meetings, workplaces, churches, schools, and homes. You can change that!

Buy this book for:

YOUR STAFF. Here’s an idea: bring popsicles to your next staff meeting and play the audio from the first chapter, “Defining Moments,” and ask the team why the Magic Castle Hotel in Los Angeles does this:

“Let’s start with a cherry-red phone mounted to a wall near the pool. You pick it up and someone answers, ‘Hello, Popsicle Hotline.’ You place an order, and minutes later, a staffer wearing white gloves delivers your cherry, orange, or grape Popsicles to you at poolside. On a silver tray. For free.”

What will your staff learn? “What the Magic Castle has figured out is that, to please customers, you need not obsess over every detail. Customers will forgive small swimming pools and underwhelming room décor, as long as some moments are magical. The surprise about great service experiences is that they are mostly forgettable and occasionally remarkable.” (p. 9)

YOUR FAVORITE CHARITIES. If I could wave a magic wand, I’d ask every relief and development organization leader to read Chapter 5, “Trip Over the Truth,” about a methodology called Community-Led Total Sanitation (CLTS).

The authors begin with a warning to readers: “The story ahead is full of disgusting images, and it also makes frequent use of the ‘s-word” for feces.” The researcher in this Bangladesh brilliant/brilliant epiphany “believes that it’s a mistake to soft-pedal the word using medical terms…or more kid-friendly terms. When he works in new countries, he makes sure to ask for the crude slang… He wants the word to shock.”

The researcher’s ingenious approach to dramatically improved community health is the polar opposite of the way leaders, teachers, and preachers seek change. Instead of pulpits, podiums, and lecterns, Dr. Kamal Kar used observation, probing (shocking) questions, and demonstrations. Brilliant! (p. 97)

YOUR TEACHERS. In the chapter “Stretch for Insight,” the authors describe a study of 44 seventh-graders who wrote essays about a personal hero. Teachers marked up the essays and Group 1 students received generic feedback. Group 2 students received personalized “wise criticism.” Both groups could resubmit their essays in hopes of higher grades. You guessed it: almost 80 percent of Group 2 students resubmitted compared to about 40 percent of the first group. (p. 122)

YOUR PASTOR. Whew. How do pastors inspire a congregation—weekend after weekend, 52 weeks a year? (Few do.) But creative teams can create extraordinary experiences along the way—by defying “the forgettable flatness of everyday work and life by creating a few precious moments.” (p. 265)

And speaking of teaching, don’t skip the insights about a weeklong program, the Course Design Institute (CDI). “The dirty secret of higher education [and maybe seminaries] is that the faculty aren’t taught how to teach,” says Michael Palmer, a chemistry prof at the University of Virginia. So Palmer invites groups of 25 to 30 profs, per course, to meet the ugly truth in the mirror.

It begins with an interactive fill-in-the-blanks exercise, where each prof completes one sentence: an aspirational objective for students that will be realized three to five years later. Then each prof compares that aspiration with his or her course syllabus. Palmer asks, “How much of your current syllabus will advance your students toward the dreams you have for them?”

You guessed it! Chip Heath and Dan Heath describe one prof’s head-slapper moment, after an awkward silence: “You look at your syllabus, and you go, ‘Zero.’” (p. 106)

The book includes a link to a complete syllabus with “before” and “after” examples—showing how a professor changed the content, as a result of the weeklong course.

You should also buy this book for:

PARENTS AND GRANDPARENTS. The dinner table question from Spanx founder Sara Blakely’s dad: “What did you guys fail at this week?” (p. 130)

HR TEAM. On creating extraordinary moments on a team member’s first day on the job: “Imagine if you treated a first date like a new employee.” (p. 18)

MARKETING STAFF. “One simple diagnostic to gauge whether you’ve transcended the ordinary is if people feel the need to pull out their cameras. If they take pictures, it must be a special occasion.” (p. 63)

FUNDRAISERS AND OTHERS. On the topic of unheralded achievements in the chapter, “Thinking in Moments,” the authors ask: “We celebrate employees’ tenure with organizations, but what about their accomplishments? Isn’t a salesman’s 10 millionth dollar of revenue earned worth commemorating? Or what about a talented manager who has had 10 direct reports promoted?” (p. 36)

And I’d add: And what about celebrating a single mom’s faithful $10-a-month donor gifts when her total giving reaches the $500 or $1,000 milestone? That’s a moment to celebrate! Plus, don’t miss the creative way one organization sends personalized thank you notes to donors. (p. 151)

BOARD MEMBERS. Recently, I played the book’s audio of “Clinic 1: The Missed Moments of Retail Banking” to my fellow board members at Christian Community Credit Union. The question, “Could banks learn to ‘think in moments’?” Convicting—but very, very applicable to all organizations.

I could go on—but you get my drift. This book changed—changed!—my thinking in so many ways. You’ll appreciate the powerful and poignant stories. Example: how a priest gathered a widow’s friends together (five years after her husband had died) for a therapeutic wedding vows ceremony—but in the past tense. “Were you faithful?” The result: she was finally ready to date again.

You’ll underline the “whirlwind reviews” for each of the four major sections (Elevation, Insight, Pride, and Connection). You’ll be delighted by the bonus resources, like the “clinics,” the free app referenced, “36 Questions,” and why one company empowers employees to give away a certain number of free drinks and food items every week! (p. 73)

The “Clinic 2” (p. 89) is a must-read about church boards. The question: “How do you refresh a meeting that’s grown rote?” One approach: “Break the script.”

And finally, Chip Heath and Dan Heath warn: “Beware the soul-sucking force of reasonableness.” Example: “Couldn’t we just put the Popsicles in a cooler by the ice machine?” (LOL!)
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Top reviews from other countries

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Phil
5.0 out of 5 stars Great book !
Reviewed in Canada on March 4, 2024
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Great book
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Raúl
5.0 out of 5 stars Maravilloso
Reviewed in Mexico on September 17, 2023
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Si te gusta aprender cómo organizar experiencias memorables y cómo hacer que pequeños momentos valgan mucho, entonces no puedes quedarte sin leerlo
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Tiny Wings
5.0 out of 5 stars Wie man besondere Momente schafft
Reviewed in Germany on August 30, 2020
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Dieses Autoren-Duo ist schon unglaublich stark und hat auch hier wieder ein ganz besonderes Buch geschrieben.

Die Grundidee: es sind besondere Momente, die uns in Erinnerung bleiben und die so letztlich auch unser Leben mitbestimmen. Was bleibt von einem bestimmten Abschnitt in unserem Leben? Woran erinnern wir uns? Sind es positive Erinnerungen oder negative? Es ist gar nicht die Frage, ob das Leben immer einfach war. Es kann auch ruhig schwer und anstrengend gewesen sein. Solange es besondere "Peak"-Momente gab, werden wir uns an diese erinnern und so werden sie die Erinnerung an den ganzen Abschnitt bestimmen. Das Buch hat zwei Ziele: 1) werden diese besonderen Peak-Momente analysiert (was kennzeichnet sie? was haben sie gemeinsam?) und 2) wird aufgezeigt, wie man solche Peak-Momente selber erzeugen kann! D.h. das Buch hat auch einen sehr praktischen Nutzen.

Am stärksten fand ich den ersten Abschnitt "Elevation", in dem es darum geht, wie man eben besondere Momente, die aus dem Alltäglichen herausragen, schafft. Die nächsten Abschnitte "Insight", "Pride" und "Connection", in denen es jeweils um bestimmte Aspekte von besonderen Momenten geht, fand ich persönlich etwas schwächer.

Insgesamt für mich daher ein Buch zwischen vier und fünf Sternen. Jeder kann hier aber etwas mitnehmen und lernen, wie er für sich, seine Freunde oder seine Familie, für seine Mitarbeiter oder seine Schüler und Studenten besondere Momente schaffen kann, die ihnen in Erinnerung beiben und ihr Leben bereichern werden!
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cesar carneiro penna
5.0 out of 5 stars Um guia para a criação de momentos extraordinários essencial para quem deseja sair (ou tirar pessoas) da mesmice
Reviewed in Brazil on October 20, 2017
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Os Heath Brothers mais uma vez emplacam uma obra muito bem amarrada de didática impecável.

A abordagem é inovadora e busca responder por que algumas experiências possuem um impacto extraordinário. Os autores estudaram este momentos "especiais" e –como de costume– desenvolveram um modelo para sistematizar a ocorrência destes momentos. O modelo é composto por 4 passos fundamentais:

ELEVATION: Estas são: experiências sensoriais intensas; momentos arriscados; momentos em que estamos diante de uma novidade, como por exemplo, o primeiro beijo.

INSIGHT: Estes são os momentos em que nos dá aquele estalo e a nossa maneira de pensar sobre algo é transformada naquele instante. As dicas aqui são para criar situações que façam a pessoa sentir na pele o novo ponto de vista. Uma das palavras usadas é "stretch"que quer dizer esticar, agir e se colocar em novas situações, como por exemplo abrir aquele negócio que você sempre sonhou.

PRIDE: São apresentados 3 passos para criar orgulho nas pessoas. O primeiro é o reconhecimento, pense em momentos de gratidão, elogios sinceros e tangenciados àquela pessoa. O segundo são pequenas conquistas que tenham significado, uma forma de partir um objetivo em partes menores que sejam importantes, cada conquista traz mais inspiração. O terceiro passo é a coragem.

CONNECTION: Aqui primeiro se fala de shared meaning e a importância do propósito. Este capítulo me lembrou muito do A Quinta Disciplina do Peter Senge. O segundo passo para connection é a criação de laços profundos, algo como o que um bom terapeuta tenta fazer, coisas como entendimento, responsividade, cuidado e validação.

O trabalho é recheado de histórias bem emocionantes –não somente emocionantes, as histórias seguem a obra Make it Stick e são, portanto, simples, surpreendentes, vívidas e emocionantes.

No entanto, para aplicação dia a dia, alguns dos conceitos acabam se misturando um pouco. Tanto para elevation, quanto para insight e pride, são apresentados passos que em sua essência, propõem a mesma coisa: a busca por novidade e risco.
O que pode ser visto como o oposto de "rotina". Algo que haveria de se esperar de "momentos extraordinários". Por si só isso não prejudica a obra, que ilustra o modelo muito bem e é de leitura extremamente agradável.

De certa forma a leitura é um "wake up call" para quem tem uma vida que caiu na mesmice, na rotina e pode também ser muito bem aproveitada por profissionais que trabalham com qualquer coisa relacionada a criação e gestão de experiências.
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Yann POURCENOUX
5.0 out of 5 stars Really interesting
Reviewed in France on June 5, 2019
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This book provides piece of answers to questions i have been asking myself for a long time.
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