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The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing (Kyle Gray's Guides To Business Storytelling, ... Marketing And Sales Funnel Success Book 2) Kindle Edition

by Kyle Gray (Author), Tom Morkes (Foreword) Format: Kindle Edition
4.3 4.3 out of 5 stars 185 ratings
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Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale.

Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day?

The Story Engine provides you with a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn:

• How to set yourself up for content marketing success early, and how to avoid common pitfalls
• Content strategy for both B2B and B2C businesses
• How to use content as an influencer marketing and relationship building tool
• Simple metrics to understand how your content is performing
• How to use brand storytelling and transparency to drive growth for your business
• Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers
• How to automate and delegate time-consuming parts of creation, and still feel secure knowing that your content fits your unique brand. All without breaking your budget.

This book also includes easy-to-use content marketing templates to help you take action right away and to get the results you want.
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  1. Print length
    256 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    May 14, 2017
  5. File size
    1902 KB
  6. Page Flip
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Editorial Reviews

Review


Great book for anyone looking to build the their brand. Kyle has direct realworld experience that he brings to the book. He has great examples from large companies all the way down to startups and small businesses.

Here are some of my favorite take aways from the book:
  • Create a lead magnet that helps with each problem
  • Create a welcome series for each core problem
  • Build relationships with influencers who can speak to each problem
Sean Sumner - Self Publishing School

The Story Engine is an excellent resource for entrepreneurs who are looking to grow their business. Content marketing has definitely helped in growing my business Bean Ninjas by building trust with our audience and potential clients. As a busy founder this wouldn't have been possible without having a content strategy and a repeatable system to produce high quality content. The Story Engine will guide you through the steps to build your own content marketing engine. Meryl Johnston - Founder, Bean Ninjas

"The Story Engine is a game-changing book for content marketing. It takes many of the essential pillars of a great content strategy and puts them into a very simple package. This is an essential read for any entrepreneur looking to grow their business online." Jeremy Slate - Create Your Own Life Podcast

About the Author

Kyle Gray is an entrepreneur who helps startups and small businesses grow with content marketing. He has helped dozens of startups and small businesses create scalable content marketing strategies. He specializes in creating step-by-step processes and templates to automate and delegate. Kyle also taught entrepreneurship and marketing at a startup accelerator at The University of Utah.

Product details

  • ASIN ‏ : ‎ B0722TR5LX
  • Publication date ‏ : ‎ May 14, 2017
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1902 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 256 pages
  • Customer Reviews:
    4.3 4.3 out of 5 stars 185 ratings

About the author

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Kyle Gray

Kyle Gray

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Kyle Gray is an entrepreneur, story strategist and author who helps coaches, startups and influencers use storytelling to better communicate their unique value, and create connection and trust with their audience. He combines timeless storytelling with cutting edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call or in conversation, both online and offline.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
185 global ratings
Surprise! It's All About Relationships!
5 Stars
Surprise! It's All About Relationships!
I have become a huge Kyle Gray fan. It started by reading The Story Engine (still working my way through!). It is filled with meaty content and thought provoking ideas that is changing the way I view my blogging efforts. And I needed a new mindset! I've been like a fish out of water, trying to figure out how to build structure so I can produce consistent content. Then relief came when I found that Kyle has already figured this out and shares a process and approach that anyone can use.At the base of Kyle's methodology is a philosophy that all our efforts should be directed to building relationships with our community - not just customers and potential customers. Our community can be so much larger than we might think and there are opportunities to connect with other influencers. Kyle explains how!The best part about Kyle, though, is that he walks the talk. I tend to avoid people who have lots of advice but have never put their words into practice. Kyle not only writes from experience but he continues to follow the approaches he promotes in building his own business. He is genuinely interested in helping small businesses become more than they thought they can be.If you have wondered about or struggled with content marketing and finding ways to make it work for you, immerse yourself in this book and you'll find yourself full of new ideas and energy.
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Top reviews from the United States

n2rpeterson
5.0 out of 5 stars Great tool to build your story
Reviewed in the United States on February 20, 2024
Verified Purchase
Kyle helps you extract your story, match it to your business outcomes and then create a keynote presentation
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Anonymous
4.0 out of 5 stars Great, But a little overwhelming for a beginner
Reviewed in the United States on May 15, 2017
Verified Purchase
As someone new to the concept of content marketing, it took me a while to catch on. I think this book assumes a level of awareness that I just didn't have. I really think that developing a content strategy is really important, and I gained many insights through this book, but I think it was a little advanced for me.

I am reminded of an old movie where a football coach said, "Let's get back to fundamentals; this is a football." And one of the players replied sarcastically, "Can you take it a little slower, coach?"

If you already know what content marketing is, and are looking for a thorough guide to strategy, this book is really great. But, I'm still at the "what is content marketing?" level.

I think the author has many important things to say, and the book is thorough in addressing the elements of content marketing, but I missed concrete examples to drive home the point. I think courses or separate books addressing the elements he talks about with specific examples, even if they are for a fictional company marketing fictional content, would go a long way toward improving the content for me. While the author does include templates as added resources to the book, it would help me to see a completed example of each one, and perhaps a critique of what makes one good, and another not so good. But, I really am at the "dummy" level. But, I would suggest that these added resources are critical, so don't overlook them. For example, the book suggests the importance of a written content marketing strategy, but if you don't download the guide, you really don't get a sense for what such a document would look like.

But, I'm probably not the primary audience for this material. If you already know what a football is, you don't want to waste time having it explained to you, again.

This book gave me a lot to think about. I think content marketing could help my business. But, I am a bit overwhelmed about how to go about, having jumped into the deep end of the pool without first learning how to swim.
40 people found this helpful
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Katherine Lake
5.0 out of 5 stars Surprise! It's All About Relationships!
Reviewed in the United States on August 14, 2018
Verified Purchase
I have become a huge Kyle Gray fan. It started by reading The Story Engine (still working my way through!). It is filled with meaty content and thought provoking ideas that is changing the way I view my blogging efforts. And I needed a new mindset! I've been like a fish out of water, trying to figure out how to build structure so I can produce consistent content. Then relief came when I found that Kyle has already figured this out and shares a process and approach that anyone can use.

At the base of Kyle's methodology is a philosophy that all our efforts should be directed to building relationships with our community - not just customers and potential customers. Our community can be so much larger than we might think and there are opportunities to connect with other influencers. Kyle explains how!

The best part about Kyle, though, is that he walks the talk. I tend to avoid people who have lots of advice but have never put their words into practice. Kyle not only writes from experience but he continues to follow the approaches he promotes in building his own business. He is genuinely interested in helping small businesses become more than they thought they can be.

If you have wondered about or struggled with content marketing and finding ways to make it work for you, immerse yourself in this book and you'll find yourself full of new ideas and energy.
Customer image
Katherine Lake
5.0 out of 5 stars Surprise! It's All About Relationships!
Reviewed in the United States on August 14, 2018
I have become a huge Kyle Gray fan. It started by reading The Story Engine (still working my way through!). It is filled with meaty content and thought provoking ideas that is changing the way I view my blogging efforts. And I needed a new mindset! I've been like a fish out of water, trying to figure out how to build structure so I can produce consistent content. Then relief came when I found that Kyle has already figured this out and shares a process and approach that anyone can use.

At the base of Kyle's methodology is a philosophy that all our efforts should be directed to building relationships with our community - not just customers and potential customers. Our community can be so much larger than we might think and there are opportunities to connect with other influencers. Kyle explains how!

The best part about Kyle, though, is that he walks the talk. I tend to avoid people who have lots of advice but have never put their words into practice. Kyle not only writes from experience but he continues to follow the approaches he promotes in building his own business. He is genuinely interested in helping small businesses become more than they thought they can be.

If you have wondered about or struggled with content marketing and finding ways to make it work for you, immerse yourself in this book and you'll find yourself full of new ideas and energy.
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3 people found this helpful
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Amazon Customer
5.0 out of 5 stars Copywriting for the long game
Reviewed in the United States on May 14, 2017
Verified Purchase
This book really stands out because of its practical focus on systems to support consistent, high quality strategic content creation. There are plenty of resources for learning how to write better copy, but this one shows how to do it week after week, year after year, without missing a beat. I'm particularly excited about using these methods to speed up my painfully slow copy-writing without compromising on quality. And looking to the future when some of my work may be outsourced, these systems will ensure a consistent, authentic voice, no matter who is contributing to the copy.

Kyle Gray is a compelling storyteller, with an inspiring message. When he asked, how do you want to change the world with your content, he spoke to the mission at the centre of my business, to make holistic teeth healing strategies mainstream.

He places copywriting in a broader context of relationship building rather than just selling. He articulates what I felt intuitively, which is that our ideal audience are not only customers ready to buy, but readers who may become advocates, collaborators or contributors even if they never make a purchase. This is an invaluable lens through which to focus on purpose of your copywriting.

When you have a mission that is bigger than just getting more customers,
26 people found this helpful
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5.0 out of 5 stars Bringing it all Together - A-Ha's!
Reviewed in the United States on May 18, 2017
Verified Purchase
Boy did this book have some A-ha moments for me. It helped to bring together bits and pieces regarding content marketing that I have tried to wrap my head around over the last few months. This book will become a continual reference book for me and my team. As QA consultants we never would have thought to apply our own principles of SOPs to writers (DUH), but just goes to show the importance of getting what's in the expert's head out, onto paper, into a system, so that a team can be consistent in their approach and represent the business more effectively. Kyle has set this out in a simple and practical format. I appreciate the layout of the chapters that you can just head to a specific area that you are wanting to work with. It flows really well. This book will definitely make the task of content marketing more manageable for us and instead of saying, "we should be writing this, we should be writing that", we are going to be able to plan better, more consistent, effective content for our business.
9 people found this helpful
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Top reviews from other countries

Susana
5.0 out of 5 stars A fantastic primer for streamlining my business!
Reviewed in Canada on December 7, 2018
Verified Purchase
This book has completely changed my thinking. I have an off-line business and have been trying for a few years to bring it on-line. It's been a struggle to say the least. I have so many ideas and have not been able to fit them together cohesively. I have been feeling like a fish out of water, flopping all around and never getting anywhere. Kyle provides clear direction and step by step guidelines. I wish I had found this book a few years ago. Once I started reading this book, my ideas started to fall into place. I stayed up all night and read half the book at one time. Kyle's writing style makes it easy to apply the principles to any business. After each chapter - it was like another piece fell into place. I can't thank you enough Kyle - for breathing life into this 'fish'! Can't wait to read the second half!
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Tillmann Bielefeld
5.0 out of 5 stars A very complete and detailed resource
Reviewed in Germany on May 14, 2017
Verified Purchase
Kyle definitely knows content marketing from his career at WPcurve. The points I found most valuable:

- How to deliver good content constantly (= how to use content calendars)
- How define what content to put out (this is something I have NEVER read anywhere else, and Kyle's approach makes most sense)
- General content creation - the obstacle for most of us (me included).

I know content marketing already, so the book mostly confirmed what I read on good blogs and from Kyle himself (=WPcurve blog), but I recommend this book to anyone starting or being intermediate.

For me, the part "how to scale content marketing" is the most valuable piece, as it addresses the issues I currently have with it.
One person found this helpful
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Tom
5.0 out of 5 stars Highly recommended :)
Reviewed in the United Kingdom on May 24, 2017
Verified Purchase
Kyle 100% knows this topic, deep insights that will end up saving me time in my business whilst boosting revenue, highly recommended!
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Zachary
5.0 out of 5 stars A must-read for any content marketer.
Reviewed in Canada on May 15, 2017
Verified Purchase
Kyle has written an absolutely fantastic book for any content marketer in any niche, online business, etc. The prose is clear and thoughtful, the book is well-structured, and has given me a number of helpful ideas for my own business.

If you're just starting out, or you're a veteran, do yourself a favour and read The Story Engine. Your future self will thank you for it.
One person found this helpful
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