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This Is Marketing: You Can't Be Seen Until You Learn to See Audible Audiobook – Unabridged

Seth Godin (Author, Narrator), Penguin Audio (Publisher)
4.6 4.6 out of 5 stars 5,154 ratings
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Number-one Wall Street Journal best-seller.

Instant New York Times best-seller.

A game-changing approach to marketing, sales, and advertising.

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your product or service, this audiobook will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

  • How to build trust and permission with your target market.
  • The art of positioning - deciding not only who it's for, but who it's not for.
  • Why the best way to achieve your marketing goals is to help others become who they want to be.
  • Why the old approaches to advertising and branding no longer work.
  • The surprising role of tension in any decision to buy (or not).
  • How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This audiobook shows you the way.

Previous slide of product details
  1. Listening Length
    7 hours and 2 minutes
  2. Author
    Seth Godin
  3. Narrator
    Seth Godin
  4. Audible release date
    November 13, 2018
  5. Language
    English
  6. Publisher
    Penguin Audio
  7. ASIN
    B07DKN7DG2
  8. Version
    Unabridged
  9. Program Type
    Audiobook
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Product details

Listening Length 7 hours and 2 minutes
Author Seth Godin
Narrator Seth Godin
Whispersync for Voice Ready
Audible.com Release Date November 13, 2018
Publisher Penguin Audio
Program Type Audiobook
Version Unabridged
Language English
ASIN B07DKN7DG2
Best Sellers Rank #3,550 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#6 in Marketing & Consumer Behavior
#11 in Marketing (Audible Books & Originals)
#17 in Business Sales (Audible Books & Originals)

Customer reviews

4.6 out of 5 stars
5,154 global ratings

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Customers say

Customers find the book provides good insights and food for thought. They find it relevant and worth the money. The book is easy to read and understand, with a clear and simple language. Readers appreciate the empathetic and heartwarming approach to connecting with others. Many praise the pacing and writing style as spot-on.

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InsightValue for moneyReadabilityCommunity buildingEmpathyPacingStyle
191 customers mention "Insight"188 positive3 negative

Customers find the book provides good insights and food for thought. They find it relevant and a perfect companion to their Marketing Seminar experience. The book serves as a practical guide for anyone looking to understand the intricacies of marketing. It is packed with wisdom and nuances, and pushes their thinking as educators. The concepts are easy to digest yet profound.

"...The chapters are indexed and the concepts easy to digest yet profound. I found myself re-reading sections over and over again to grasp the concepts...." Read more

"...But the spectacular final few chapters of the book - wow! - they're worth trudging through (not skimming!) everything that leads up to it...." Read more

"...elements that are relevant to the social, cultural and marketing reality of the 21st century; elements that I can use to think about selling my..." Read more

"...And the book is filled with nuances and processes for you to consider as you move your marketing into action." Read more

137 customers mention "Value for money"127 positive10 negative

Customers find the book valuable and easy to read. They appreciate Seth Godin's engaging writing style and his honest exploration of marketing. The text is concise yet powerful, with a quiet wisdom that resonates with readers.

"...Seth is generous in the change that he seeks to make with this book and it has the potential to create a marketing Renaissance movement...." Read more

"...they're worth trudging through (not skimming!) everything that leads up to it...." Read more

"...reads like an upgraded collection of blog entries, which makes a great read, but lacks the patina of seriousness that makes things trustworthy for..." Read more

"...In that regard, it’s a remarkable book, and I would highly recommend it to all those “people like me”." Read more

81 customers mention "Readability"57 positive24 negative

Customers find the book easy to read and understand. They appreciate the clear language and straightforward writing style. The author gets to the point and exposes truths in a simple yet profound way. The chapters are indexed and the concepts are easy to digest yet profound.

"...The chapters are indexed and the concepts easy to digest yet profound. I found myself re-reading sections over and over again to grasp the concepts...." Read more

"...generosity with which Seth shares his wisdom and the clear way he explains marketing principles so that anyone can comprehend them...." Read more

"...__ The core message is repeated over and over again, sometimes unnecessarily. __..." Read more

"...At it’s core it’s a detailed and articulately stated analysis of human psychology and the process of buying decisions...." Read more

18 customers mention "Community building"18 positive0 negative

Customers find the book helpful for engaging with a community. They say it helps build trust and relationships with their audience. The book teaches them how to lead groups effectively, get genuine attention, and cooperate with others in a synergistic way.

"...The synergy was breathtaking. I was actually sorry when the book ended, almost abruptly...." Read more

"...+ Marketing is driven by better service, better community, and better outcomes...." Read more

"...It is driven by better – offering better service, creating a better community, and providing better outcomes. •..." Read more

"...This is Marketing continues his mission to empower others to empower others. It might work for you, too." Read more

11 customers mention "Empathy"11 positive0 negative

Customers appreciate the author's empathetic and thoughtful approach to connecting with others. They find it heartwarming and generous. The book offers a thoughtful and human approach to doing work that matters.

"...than a blueprint for marketing your product or service – he offers an empathetic, client-based approach that turns conventional marketing upside down..." Read more

"...stories, tension, tribes (smallest viable audience), and generous attention...." Read more

"...Seth's emphasis on generosity, listening and having the empathy to realize that the change you seek to make is about meeting the humans you seek to..." Read more

"...Think empathy, generosity, and keeping it authentic." Read more

11 customers mention "Pacing"11 positive0 negative

Customers appreciate the book's pacing. They find it spot-on, inspiring, and a great read. Readers mention the book is fresh, cogent, succinct, and relevant.

"...that have been in other works and blog postings - yet this book is fresh, different, and spot on relevant for anyone involved in marketing today..." Read more

"I thoroughly enjoyed the book. Seth is spot on. No hype, no fluff. Great read." Read more

"Another great tome from Seth...." Read more

"...Seth is inspiration, 90% strategy and 5% tactics...." Read more

15 customers mention "Style"9 positive6 negative

Customers have different views on the book's style. Some find it simple and beautiful, saying it's a shining example of the concepts it teaches. Others feel it's pretentious, primitive, and lacks practical value.

"...The simplicity and beauty of this book really drove home some of the ideas I have heard him speak about before...." Read more

"...The opening is good, but not dazzling. The middle goes from engaging to I-think-I-need-a-nap...." Read more

"...of writing about marketing, this is his view, his message, in it's simplest form...." Read more

"I listened to this on Audible, beautiful bible and Seth narrates it beautifully...." Read more

Marketing guide
4 out of 5 stars
Marketing guide
It serves as a practical guide for anyone looking to understand the intricacies of marketing. Godin keeps it real, he's all about solving problems, not creating them. Think empathy, generosity, and keeping it authentic.
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Top reviews from the United States

  • Ettore Rossetti
    5.0 out of 5 stars This is Genius!
    Reviewed in the United States on November 13, 2018
    Verified Purchase
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    In a word, genius. "This is Marketing" is a must-have book for fans of Seth Godin, practitioners of marketing and leaders who seek to make change. If you have read his other works, many of the concepts will be nostalgic. However, this book binds them all into one place for easy reference and builds upon them to set a foundation for the future of marketing. The chapters are indexed and the concepts easy to digest yet profound. I found myself re-reading sections over and over again to grasp the concepts. Seth is a guru and by that I mean an influential teacher. He teaches us true marketing in this work of genius. This book should serve as a reference for the next generation of marketers and veteran marketers alike. If you are reading this review, you owe it to yourself to try the concepts and share them with your peers, your colleagues and your organization. As Seth has proven with “Ideavirus", ideas that spread win, so we need to share these ideas so they win. I find the timing of the book impeccable especially given today’s political and informational landscape where it is hard to discern fact from fiction and truth from lies. All true marketers are storytellers not liars. The concept of his breakthrough best-seller, “Permission Marketing”, is just as relevant today as it was 20 years ago especially with the advent of GDPR (General Data Protection Regulation). What makes “This is Marketing” different than other marketing books is that Seth espouses marketing that creates value for the marketer and the “marketee” while doing it together with generosity. The most effective marketing is marketing that creates enduring change, change that lasts. In order for change to last, it needs to create bi-directional value, it needs to be a two-way street not a one-way street. Seth is generous in the change that he seeks to make with this book and it has the potential to create a marketing Renaissance movement. I am incredibly humbled to be a recipient of an early-bird copy of the book, honored to participate in the seminar by the same name and proud to be an AltMBA alum. Thank you, Seth, for your generosity in writing another essential book for the marketer’s bookshelf.
    5 people found this helpful
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  • Aisling D.
    5.0 out of 5 stars A three-star opening but a five-star wrap-up at the end
    Reviewed in the United States on December 13, 2018
    Verified Purchase
    When I first started reading this book, it was pretty good. I've read and enjoyed many of Godin's other books, so I knew what to expect, and I wasn't disappointed by the first few chapters. In fact, I jotted about a page-and-a-half of notes for my creative career.

    By the middle of the book, Godin was sharing advice I wish I'd had 10 years ago. Great, vital info.

    But, around the 3/4 point of the book, I was getting bored. Until I completed the book, I didn't want to start working with my notes (around six pages, at that point), but... well, it was kind of a "dip" (a Godin term) to keep reading.

    And then, all of a sudden, Godin started fitting all the pieces together. The synergy was breathtaking. I was actually sorry when the book ended, almost abruptly. (The "what will you do?" section at the end seemed a little too cutesy for my taste, but that's okay.)

    So, my advice is to get this book. (In fact, I'd put that in flashing neon lights, if you're kind of struggling with your job/business.)

    Some parts of this book are better for self-employed people, like me. Others are written for employees of larger companies, whether you're at the bottom rung of the management ladder, or working your way up. Also, teams will find helpful insights in this book, too.

    But the very best advice I can give you is to keep reading to the end, even if/when you just want to put the book down and find something more interesting to read. Or a TV show to watch, instead.

    There are days when I give everything I like a five-star review, because I'm in a really upbeat mood. This isn't one of those days. (I couldn't delve into work requiring extended focus, because the termite inspection guys were due here at some point - unspecified - between 9 AM & 5 PM.)

    But, even feeling a little grumpy today, I still need to give this book five stars. The opening is good, but not dazzling. The middle goes from engaging to I-think-I-need-a-nap. But the spectacular final few chapters of the book - wow! - they're worth trudging through (not skimming!) everything that leads up to it. THAT's where all the puzzle pieces start fitting together, even the ones you may find boring. And it's absolutely, 100% worth the ah-HA! cascade as the entire book becomes a work of art.
    12 people found this helpful
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  • Valdair Leonardo Sgarbossa
    5.0 out of 5 stars Worth!
    Reviewed in Brazil on August 17, 2023
    Verified Purchase
    Seth Godin brings importand thoughts about marketing avoiding those clichés that we're used to. Definitely worth a read!
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  • Nuno Picareta
    5.0 out of 5 stars Seth Godin’s *This Is Marketing*
    Reviewed in the United Kingdom on February 8, 2025
    Verified Purchase
    Seth Godin’s *This Is Marketing* is a masterclass in modern marketing, focusing on building trust, creating real value, and serving the right audience rather than chasing quick sales or mass appeal. Unlike traditional marketing books that emphasize tactics and hacks, Godin delivers a deeper, more human-centered approach that resonates with both seasoned professionals and newcomers.

    One of the book’s greatest strengths is its emphasis on understanding the needs, fears, and desires of the people you seek to serve. Godin argues that effective marketing isn’t about interrupting people but about solving problems, creating meaningful change, and forming genuine connections. His insights on storytelling, positioning, and the power of small, loyal audiences are both thought-provoking and highly practical.

    The book’s writing style is engaging, easy to digest, and full of real-world examples that make complex marketing principles accessible. Whether you're an entrepreneur, business leader, or creative professional, *This Is Marketing* provides a fresh perspective on how to make an impact in today’s crowded marketplace.

    Overall, this is an inspiring and valuable read that challenges outdated marketing strategies and replaces them with a more ethical, effective, and sustainable approach. Highly recommended for anyone looking to build a brand, grow an audience, or create lasting change through their work!
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  • Arunima Kumar
    5.0 out of 5 stars Exactly what I needed - had no clue what marketing was before I read this book
    Reviewed in India on January 26, 2025
    Verified Purchase
    I really liked this book - it gave me the perspective and clarity I needed, especially since the default advice we're exposed to these days is just "become a content creation machine!" Case studies and examples of both failures and successes were great. It gives a good overview of what to be careful of, what to leverage, and what to focus on.

    This is a great book if you already have an idea that you really believe in and that you think can create a meaningful change (a purple cow), but are struggling with the 'spreading' aspect of it and don't want to give in to gimmicks and to becoming one out of millions clawing for a sliver of anyone and everyone's attention span.

    For me this book was exactly what I needed. It filled some gaps in my vision and stimulated a lot of ideas for what I want to do.

    A few concepts and chapters didn't seem very relevant to me, but most of this book was well worth it. I generally don't give reviews but I did for this because it is rare for me to find this much value in a book.

    I'm probably going to read it over and over to let all of it really sink in. Every chapter is new and short, and offers something different rather than just repeating the same thing over and over.
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  • Maple Moth
    5.0 out of 5 stars Gets rid of that gross feeling that normally plagues your marketing plans
    Reviewed in Canada on September 11, 2021
    Verified Purchase
    Wonderfully written book in clear, lucid language. I felt disgusting every time I tried to come up with a marketing or advertising plan because I felt like I was manipulating people, coming up with an excuse to line my pockets while giving them something we all know they didn't really need. Seth Godin shows us that we don't have to do it that way: that we can market to solve problems, to make things better. I am thoroughly enjoying this book and would recommend it to anyone I'd like to have personally on-board on my entrepreneurial adventure to a better world. The summary message of this book would be that it's more about WHO it is for then WHAT it is; what's the minimally viable product, the smallest market, that could make your plan work? Building a culture IS strategy - and there's a way to become an excellent ETHICAL AND THOUGHTFUL MARKETER without having your life be about ADVERTISING and SCHEMING! Thank you so much Seth Godin for sharing your knowledge and experience with us at a reasonable price. I am proud to have the beautifully printed copy of your book on my shelves and excited to put my new perspective into action. If you are looking for a different way of marketing then the inundation of consumerism we all grew up with, this book is a no-regret purchase!
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  • Vania
    5.0 out of 5 stars Muy interesante
    Reviewed in Spain on September 3, 2024
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    Vania
    5.0 out of 5 stars
    Muy interesante

    Reviewed in Spain on September 3, 2024

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