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Digital Analytics 101: Your Shortcut to Marketing Analytics Paperback – December 13, 2016

by April E. Wilson (Author)
3.4 out of 5 stars 10
See all formats and editions
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If you have a passion for marketing and analytics and are looking for practical experiences to help you learn the science behind success, Digital Analytics 101 is the book for you. It is perfect for recent graduates and recognized marketers alike and provides you with information on topics such as marketing methodology, brand monitoring, SEM and SEO, content marketing, social media marketing and measurement, how to use surveys and research, and much more. This book has a strong emphasis on marketing analytics, plus a range of exercises, handouts, screenshots, and case studies. Once upon a time, Digital Analytics 101 was an educational agency designed to teach marketers and small to medium business owners how to measure the performance of their digital marketing. We offered live classes (usually hosted by local businesses like churches), online classes, presentations in a variety of industries (construction, digital analytics, thought leadership, church leadership, and local college and university guest lectures). We blogged and published articles for print magazines and websites like Yahoo! Small Business, Web Analytics World, and American Express OPEN. It started as a side project; a way for our experts to share what they knew with the larger community, a community that at the time was very hungry for knowledge. The business closed in 2015, but it seemed like a shame not to write a book for anyone to use. FAIR WARNING: because the internet changes faster than a teenager picking out clothes for a first date, some of the screenshots of interfaces are probably outdated. The strategy behind the course is still intact, but the way you access that information may have changed
Previous page
  1. Print length
    158 pages
  2. Language
    English
  3. Publication date
    December 13, 2016
  4. Dimensions
    8.5 x 0.38 x 11 inches
  5. ISBN-10
    1541114167
  6. ISBN-13
    978-1541114166
  7. See all details
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Editorial Reviews

Review

Reviewed By Ruffina Oserio for Readers' Favorite

Digital Analytics 101: Your Shortcut to Marketing Analytics by April Wilson is a well-researched, expertly written book for marketing aficionados and entrepreneurs, a book with a lot of insight and knowledge about everything one needs to know to run a successful marketing campaign. Whether you are a new graduate looking forward to succeeding in business or someone who has been in the marketing business, here is a book that offers in-depth knowledge on marketing techniques, with an emphasis on SEO, brand marketing, digital analytics, SEM, social media marketing and a lot more. Marketing today is an area where professionals meet with cut-throat competition and, to rise above the teeming masses, one has to be equipped with cutting edge tools and winning strategies, and this book offers just that.

Digital Analytics 101: Your Shortcut to Marketing Analytics is well-crafted with images, screenshots, and a lot of illustrations. The book is composed for the average reader and a lot of marketing jargon seems to have been cut out for easy understanding. April Wilson comes across as an expert in the field and she seems to have done her homework pretty well. This isn't a book to read in a hurry. It would be more beneficial for readers to study the concepts and to try the tips offered here while monitoring results. Digital Analytics 101: Your Shortcut to Marketing Analytics is a comprehensive guide to online marketing, a gift to readers who want to get ahead in the marketing game. I am keenly considering some of the insights and tips generously offered in this book.

About the Author

April Elliott Wilson has a long history of measuring and optimizing digital media for top brands. A technology enthusiast from grade school, she built her career around evangelizing using big data to grow customer engagement. She is currently serving as the Director of Analytic Products at RevSpring. Prior employers include TIAA-CREF, People's Bank, Targetbase, The Dallas Morning News, and AH Belo. She has served on the Board of Directors for the Web Analytics Association and currently serves as a mentor in the Analysis Exchange program, which offers free analytics to not-for-profit companies as a teaching opportunity. She has also taught MBA courses for Southern Methodist University, Otterbein University, and Stanford.

Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (December 13, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 158 pages
  • ISBN-10 ‏ : ‎ 1541114167
  • ISBN-13 ‏ : ‎ 978-1541114166
  • Item Weight ‏ : ‎ 1.17 pounds
  • Dimensions ‏ : ‎ 8.5 x 0.38 x 11 inches
  • Customer Reviews:
    3.4 out of 5 stars 10

About the author

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April Wilson

April Wilson

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April Elliott Wilson has a long history of measuring and optimizing digital media for top brands. A technology enthusiast from grade school, she built her career around evangelizing using big data to grow customer engagement. She is currently serving as the Director of Analytic Products at RevSpring. Prior employers include TIAA-CREF, People’s Bank, Targetbase, The Dallas Morning News, and AH Belo. She has served on the Board of Directors for the Web Analytics Association and currently serves as a mentor in the Analysis Exchange program, which offers free analytics to not-for-profit companies as a teaching opportunity. She has also taught MBA courses for Southern Methodist University, Otterbein University, and Stanford.

Customer reviews

3.4 out of 5 stars
3.4 out of 5
10 global ratings

Top reviews from the United States

CCF
5.0 out of 5 stars Helpful examples and clear instructions
Reviewed in the United States on August 20, 2018
This is a guide I will turn to again and again. It lays out a short history and theory of marketing, and puts digital marketing in context. With helpful examples and clear instructions, it makes topics like Google Analytics and SEO accessible to non-experts. There are helpful examples of the practices and tools demonstrated being used in real businesses. I'd recommend this book to anyone who wants to boost their digital marketing knowledge.
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ash
4.0 out of 5 stars Good high level read on website analytics.
Reviewed in the United States on September 10, 2019
Verified Purchase
I liked the leads I get for various topics. This book is someone looking for basic introduction. Not the book for Insignt into in depth analysis and metrics
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Demsome02
1.0 out of 5 stars One Star
Reviewed in the United States on December 10, 2017
Verified Purchase
If your job is in digital analytics then skip this book, it's for beginners.
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Faith Mahlatsi
5.0 out of 5 stars Very useful
Reviewed in the United States on March 12, 2019
A book every first time Marketing Analytics Student should read! I’m glad I got hold of this book! A very useful book it is!
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Cm67
5.0 out of 5 stars Excellent overview of digital analytics for anyone
Reviewed in the United States on August 17, 2018
Author has deep understanding of analytics and social media trends. Makes material understandable for beginners, but with information for seasoned analysts looking at business marketing. Would recommend for students and business owners.
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Fiona R.
5.0 out of 5 stars A must have for anyone interested in all things Analytics
Reviewed in the United States on April 19, 2017
A very well written, comprehensive look into the world of Digital Analytics … which may make it sound a bit boring, but it really isn’t! With a friendly writing style April shares her years of experience in the analytics world and brings what can sometimes be very dry/technical subject matter to life. Helping the reader build a strong foundation of knowledge and then expanding it into the complex, and more technical, world of Digital Analytics. A great book for all levels!
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Vicki J Jasper
5.0 out of 5 stars A must read for anyone who wants to know more about digital analytics
Reviewed in the United States on April 10, 2017
"Digital Analytics 101 is a MUST read for anyone who owns their own business, is thinking of starting a business or just getting started in marketing. This book is packed with useful and highly actionable information. Written in an easy to read manner, Ms Wilson's tips and watch outs are great for even those who have been in marketing for a while. I highly recommend Digital Analytics 101."
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Amazon Customer
5.0 out of 5 stars Confirms strategies for seasoned marketing pros
Reviewed in the United States on April 9, 2017
I felt ready to go and like I'm doing all the right things - this is a great gut check for seasoned marketing pros. April provides constructive ideas for all aspects of your digital marketing. And if you're jumping into digital for the first time, this book will really provide you with a solid base of information necessary to launch or modify a current strategy (and to do it well).
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