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Traction: Get a Grip on Your Business Paperback – April 3, 2012

4.6 4.6 out of 5 stars 8,753 ratings

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OVER 1 MILLION COPIES SOLD!

Do you have a grip on your business, or does your business have a grip on you.

All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 170,000 companies have discovered what EOS can do.

In
Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.

For an illustrative, real-world lesson on how to apply
Traction to your business, check out its companion book, Get A Grip.
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Popular Highlights in this book

From the Publisher

cover

Dan Moshe

Ronald A. Blank

Karl Stark & Bill Stewart

Editorial Reviews

Review

"
""Since implementing the entrepreneurial operating system outlined in [
Traction], my company has been more productive than ever. . . . The book brings proven business best practices from the top thought leaders in business into one hands-on manual that you can apply today.""

Dan Moshe, founder and CEO of Tech Guru, for The Business Journals' ""The most important business books ever written""

""Implementing [
Traction's] structured approach at Avondale has had a tremendous impact on our leadership's productivity and has improved operations throughout the organization.""

Karl Stark and Bill Stewart, cofounders, Avondale

""The concepts and tools that have been masterfully captured in the pages of this book have provided some of the magic that has helped us grow our business 300 percent over the last five years. Don't miss it!""

Craig Erlich, CEO, pulse220

""The concepts in this book have changed my life! I'm now able to let go of the day to day, knowing I have developed a team that can efficiently handle the details. We have consistently grown every year for the last four years in a very tough market, while the competition has struggled.""

Ronald A. Blank, President, The Franklin Companies

""Having coached and trained over 13,000 entrepreneurs, I know the challenges they face. This book is a must for any business owner and their management team.
Traction provides a powerful, practical, and simple system for running your business.""

Dan Sullivan, President and Founder, The Strategic Coach

""With the
Traction tools in place, we now have faster growth, increased profitability and great people that we enjoy working with. Our growth rate has averaged over 20 percent per year. These results put us in a position to sell our company to a public company for above-normal multiples and reacquire the company after just a year and a half.""

Rob Dube, President, Image One

""The
Traction principles have helped me build a solid leadership team, crystallize our plan, and create the discipline to take the organization to the next level.""

Sam Simon, President & CEO, Atlas Oil Company

""
Traction is far and away the most potent and useful approach I've ever seen for running a successful company. The content is bulletproof! You have to read this book.""

Vince Poscente, Bestselling author of The Age of Speed

""The concepts in this book have revolutionized our enterprise. We are highly profitable, adroit, flexible, and have a results-oriented culture. Working with Gino's tools has made a meaningful difference in who we are today.""

Albert M. Berriz, CEO, McKinley

""The tools are sensible, effective, and a must for any organization, entrepreneur, or leader. I personally use them within my national real estate valuation company and this year we grew 150 percent, after being in business for more than 14 years.""

Darton Case, President, The Entrepreneurs' Organization

""The concepts in
Traction saved our company from mediocrity and propelled us to excellence. They have provided us with the tools to deal with any situation that might arise and better yet, to head off some situations at the pass. We now have all the right people in the right seats doing the right jobs.

Rob Tamblyn, President, The Benefits Company

""By applying the
Traction disciplines we have been able to grow revenue by 50 percent over the last three years and profit exponentially more.""

Robert Schechter, C.L.U., Ch.F.C., Chairman, Schechter Wealth Strategies

""
Traction is a must-read. What you will learn are the same tools that have enabled me to grow my business 100 percent over the last three years while staying balanced and having fun. This book will change your life.""

Bernie Ronnisch, President, Ronnisch Construction Group
"

About the Author

Gino Wickman, bestselling author of Traction, has a passion for helping people get what they want from their businesses. To fulfill that passion, he created the Entrepreneurial Operating System® (EOS), which helps leaders run better businesses, get better control, have better life balance, and gain more traction—with the entire organization advancing together as a cohesive team. Wickman is the founder of EOS Worldwide, a growing organization of successful entrepreneurs collaborating as certified EOS Implementers to help people experience all the organizational and personal benefits of implementing EOS. He also delivers workshops and keynote addresses.

Product details

  • Publisher ‏ : ‎ BenBella Books; Expanded ed. edition (April 3, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 246 pages
  • ISBN-10 ‏ : ‎ 1936661837
  • ISBN-13 ‏ : ‎ 978-1936661831
  • Item Weight ‏ : ‎ 10.6 ounces
  • Dimensions ‏ : ‎ 6 x 0.74 x 9 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 8,753 ratings

About the author

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Gino Wickman
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An entrepreneur since the age of 21, Gino has always had an obsession for learning what makes businesses and entrepreneurs thrive.

At 25, Gino took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company.

Gino then set out to help entrepreneurs and leaders get what they want from their businesses and lives.

Based on his years of real-word experience, Gino created the Entrepreneurial Operating System® (EOS®), a practical method for helping companies achieve greatness.

Gino has personally delivered more than 2,000 full-day sessions for more than 135 companies, helping them implement EOS. He is also the author of the award-winning, best-selling book Traction: Get a Grip on Your Business, which has sold over 1 million copies, as well as five other books in the Traction Library that have sold over 3 million copies.

Today Gino’s focus remains on helping entrepreneurs and leaders, maximize their freedom, creativity, and impact through teaching and speaking on the following topics:

👉 ENTREPRENEURIAL LEAP — Gino’s passion project, focused on helping entrepreneurs-in-the-making, is packed with real-life stories and practical advice. Entrepreneurial Leap is a simple how-to manual to help you start a better start-up.

👉 ROCKET FUEL — Rocket Fuel details the integral roles of the Visionary and Integrator™ and explains how an effective relationship between the two can thrive. When these two people come together to share their natural talents and innate skill sets, they have the power to reach new heights for virtually any company or organization.

👉 EOS (ENTREPRENEURIAL OPERATING SYSTEM) — EOS is a set of simple concepts and practical tools used by more than 250,000 companies around the world to clarify, simplify, and achieve their vision.

👉 THE EOS LIFE — You deserve to live your ideal life. As an entrepreneurial business leader, you already know how hard it can be just to create a non-ideal life. Now let Gino show you how to create the entrepreneurial life you always hoped and dreamed it could be.

👉 THE 10 DISCIPLINES FOR MANAGING AND MAXIMIZING YOUR ENERGY — Each of these disciplines is fast, simple, and powerful. They will help you expand, focus, and manage your energy. Each one of them is fully customizable to you, because you are a unique individual.

Customer reviews

4.6 out of 5 stars
8,753 global ratings

Review this product

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Customers say

Customers find the book provides practical guidance for managing a business. They describe it as easy to use with clear steps and concise content. The book delivers results and is considered a solid investment. Readers appreciate the traction framework and EOS implementation advice. The layout and design lead the reader down a methodical approach to gain traction.

AI-generated from the text of customer reviews

234 customers mention "Advice"218 positive16 negative

Customers find the book provides practical guidance for managing a business. They say it helps them focus on what's most important and do more with what they have. The book is packed with practical strategies that help streamline and grow their businesses effectively. Readers mention it's not just theory, but a hands-on guide that helped streamline their business.

"...Beyond personal productivity, it also offers invaluable insights on how to empower your team to do the same, fostering a culture of accountability..." Read more

"Traction: Get a Grip on Your Business is a game-changer! Packed with practical strategies, it helped me streamline and grow my business effectively...." Read more

"...But the real strength is how practical it is. There are exercises, checklists, real-world examples - stuff you can just dive right into at your own..." Read more

"This book has different activities throughout to help you apply the concepts you read about...." Read more

213 customers mention "Ease of use"206 positive7 negative

Customers find the book easy to use. They appreciate the clear steps and practical framework for prioritizing tasks and setting clear objectives. The book provides a simple yet effective roadmap that makes growing a successful business seem straightforward.

"...There's nothing innovative in the book, except: Gino gives you a roadmap, a step by step process to get from where many small businesses are..." Read more

"...This book provides a practical framework for prioritizing tasks, setting clear objectives, and tackling high-impact goals...." Read more

"...Packed with practical strategies, it helped me streamline and grow my business effectively. A must-read for entrepreneurs!" Read more

"...But the real strength is how practical it is. There are exercises, checklists, real-world examples - stuff you can just dive right into at your own..." Read more

38 customers mention "Effectiveness"38 positive0 negative

Customers find the book effective. They say it delivers results and is a great framework to increase productivity and efficiency in their businesses. The book helps them run their teams more efficiently at work, with strategic planning, key performance indicators, and meeting efficiencies.

"...business and burst through the ceiling - to have better balance, better results, more fun, and more profitability...." Read more

"...This clarifies the direction, showed actionable results, and gave them something to drive towards...." Read more

"...(visioning, strategic planning, key performance indicators, etc.)..." Read more

"...customer journey, employee journey, achieving corporate goals, meeting efficiencies, documenting processes, innovation . . . . The list is too long!..." Read more

27 customers mention "Value for money"27 positive0 negative

Customers appreciate the book's value for money. They say it's worth every penny, a solid investment, and provides resources at no additional cost.

"...It's the process that provides the most value. The investment in the book is minimal...." Read more

"...ceiling - to have better balance, better results, more fun, and more profitability...." Read more

"...than I expected for a used book listed as 'Good' with such a low price."" Read more

"...Just the Level 10 meeting idea alone is worth the price of the book." Read more

19 customers mention "Traction"19 positive0 negative

Customers find the book helpful. It provides a clear explanation of traction, making it easier to understand. They say it helps them gain accountable traction, providing structure for their employees.

"...that helped me streamline my business processes and gain traction in a competitive market...." Read more

"...It is explained in "TRACTION"! Could not more highly recommend the book to you!..." Read more

"...Had a member needing some help on vision casting. Traction is a excellent and must read for anyone wanting to grow their business...." Read more

"...of their business to hundreds of employees, the structure traction provides is priceless...." Read more

17 customers mention "Eos implementation"17 positive0 negative

Customers find the book provides practical steps and advice for implementing EOS to change their businesses. They say the tools work well for growth-oriented teams with an open mind. The book is described as a straightforward overview of the EOS system and an excellent companion to learning it. It serves as a starting point for learning the EOS system and is considered an excellent resource for EOS launch.

"I have been an E-Myth Fan for 20+ years..... The EOS System is even better! It is explained in "TRACTION"!..." Read more

"Lots of details for implementing EOS. “Visionaries” might struggle through the details but it’s worth it. Four more words required for my review...." Read more

"...With that in mind, the EOS framework has potential. With that in mind, the book has value, in my opinion." Read more

"The EOS system and the valuable implementation resources in this book have helped us transform our business and free my time in an incredible way...." Read more

16 customers mention "Design"16 positive0 negative

Customers find the book's design helpful. They appreciate the clear outlines, templates, and details on tracking progress. The layout and design guide readers down a methodical approach to gain insights. The charts and graphics are useful for organizing and visualizing their business. Overall, customers find the book provides a good framework for goal setting and understanding who should do what.

"...The ideas are outlined super clearly and we reference the book often to make sure we're on track for our weekly team meetings as well as our..." Read more

"...It provides a fantastic frame work, for goal setting, understanding who should and shouldn't be on your team, how to have focused meeting, and on..." Read more

"...checklist right at the beginning along with a visual model called the Entrepreneurial Operating System (EOS)...." Read more

"...This book has changed how I run meetings, set a vision, assign tasks, and hold my people accountable...." Read more

20 customers mention "Readability"0 positive20 negative

Customers find the book boring, dry, and not useful for individuals or tech companies. They say it's a waste of time and not worth the money.

"Kinda obvious stuff, this book didn’t thrill me. Meh" Read more

"...I found some of the advise questionable and counter to my own experiences...." Read more

"...Got kind of boring and repetitive through middle of book." Read more

"Possibly useful for companies with no process probably. But useless for a tech company, or any company looking for serious growth...." Read more

Great for the price!
5 out of 5 stars
Great for the price!
The book shows some signs of wear and tear, with a few bent corners, but there are no markings or excessive damage. It's in better condition than I expected for a used book listed as 'Good' with such a low price."
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Top reviews from the United States

  • Reviewed in the United States on October 19, 2024
    When I read this book and got to the end, I thought, "There's nothing in this book that haven't already tried to implement." The book leans heavily on other authors like Jim Collins and Patrick Lencioni. There's nothing innovative in the book, except: Gino gives you a roadmap, a step by step process to get from where many small businesses are (chaotic, lacking discipline, struggling to properly scale, lacking consistency), to where you want to be (focused, goal driven, systematic, continuously improving).

    It's the process that provides the most value. The investment in the book is minimal. If you need someone to draw you a map, this is a successful one. Once we adopted Traction, I was surprised by how many growing local business owners and employees I've run into who know about Traction and are using it successfully in their business.
  • Reviewed in the United States on November 7, 2024
    Traction: Get a Grip on Your Business" is a must-read for anyone in a leadership role, especially business owners looking to streamline their operations and focus on what truly matters. This book provides a practical framework for prioritizing tasks, setting clear objectives, and tackling high-impact goals. Beyond personal productivity, it also offers invaluable insights on how to empower your team to do the same, fostering a culture of accountability and shared purpose.

    I first listened to it on audio and found the advice so actionable that I bought the hardcover to reference repeatedly. If you’re serious about improving both your leadership and team dynamics, Traction will be a game-changer for your business. Highly recommend!
  • Reviewed in the United States on August 25, 2023
    Before reading, I didn’t really understand why this book is called “Traction.”

    Traction is the grip that tires have on a road or other surface. I know it also says “get a grip on your business,” so it almost makes sense — but the act of “getting a grip” usually involves imagery related to hands, not tires.

    It didn’t take long before I started to understand: It’s called “Traction” because it’s going to help us stop spinning our wheels as an organization and get somewhere.

    This book was recommended to me by multiple people separately as I discussed struggles as a manager where my team always had our ducks in a row, but then would get bottlenecked and held back whenever we needed another team’s help with a project. There was a lot of “hurry up and wait” going on, where my team would finish our parts of a project and then get stuck waiting for others who viewed their own projects as higher priority.

    The real problem was disorganization and a lack of communication from the top down. Everyone had a different idea of what the companies top priorities are or should be.

    Then the CEO read this book and started making changes based on it. Many of the changes aggravated or upset me, from pulling the executive team aside for a full week to rewrite our core values while I was trying to get the ball rolling on 4th quarter marketing plans to firing people who I didn’t think deserved to be fired.

    Then I read this book and I now understand what’s happening, including the firings. Did they “deserve” to get fired? In most cases, no. But they were all cases where someone was either not quite the right person for the job or we didn’t really have a need for their skill set and it was a waste to keep them on payroll for sentimental reasons.

    Now I feel I should clarify this is NOT a book about firing people lol that’s just an example of how I witnessed my employer implementing some of the concepts in the book.

    No, Traction is a book about getting your organization organized, getting everyone (and I mean EVERYONE) on the same page and focused on the correct priorities, and fostering healthy communication between teams… And this description barely scratches the surface.

    Most “business books” I’ve read are full of fluff and often not even good fluff. Traction isn’t like that. Every chapter contains legitimate value and it lays out a system that will help your organization stop spinning its wheels.
    27 people found this helpful
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  • Reviewed in the United States on May 10, 2024
    My CFO recommended Traction to me. It's all about helping business owners and entrepreneurs get a better handle on running their companies.

    The core idea is the Entrepreneurial Operating System (EOS) - a set of tools and principles to help make your operations more efficient, manage growth better, and overcome any roadblocks in your way.

    The writing style is pretty straightforward, which I appreciate. No beating around the bush.

    It's broken down into chapters covering different components of EOS: Vision, People, Data, Issues, Process, and Traction. Going through each one systematically lets you pinpoint your company's weak spots and apply specific fixes.

    But the real strength is how practical it is. There are exercises, checklists, real-world examples - stuff you can just dive right into at your own company.

    I'd definitely recommend giving it a read if you're looking to bring more discipline to your business operations. It's useful for companies struggling to scale up or needing a solid foundation to manage growth without losing control.
    4 people found this helpful
    Report
  • Reviewed in the United States on November 18, 2024
    Traction: Get a Grip on Your Business is a game-changer! Packed with practical strategies, it helped me streamline and grow my business effectively. A must-read for entrepreneurs!
  • Reviewed in the United States on December 10, 2024
    This book has different activities throughout to help you apply the concepts you read about. It’s motivated me to take a risk and pursue my own business.
  • Reviewed in the United States on December 28, 2024
    A step by step walk through of a unique operating system for all businesses big or small. Definitely a gateway into other products and services but even if you just apply the principles from this book your business, people and bottom line will thank you. A must read and implement kind of book.
  • Reviewed in the United States on November 3, 2024
    Kinda obvious stuff, this book didn’t thrill me. Meh

Top reviews from other countries

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  • Alejandro
    5.0 out of 5 stars Explicado con manzanitas!
    Reviewed in Mexico on May 25, 2024
    En un gran libro!, este te ayuda a unir todo ese conocimiento que has adquirido anteriormente y hace que todo tenga sentido.

    Recomiendo leer “ Good to great por Jim Collins (mencionado también en el libro)” , para comprender mejor la “vision”.
  • Olav Boersma
    5.0 out of 5 stars Extremely practical book for entrepreneurs as they grow their business
    Reviewed in Canada on November 6, 2021
    I found this book extremely helpful, with lots of practical tips that you could implement right away. Worth the read.
  • Carlos
    5.0 out of 5 stars Información práctica
    Reviewed in Spain on August 7, 2024
    Fantástico libro si deseas aprender a delegar y tomar el control de tu empresa.
  • Haresh Singh
    5.0 out of 5 stars It's working manual
    Reviewed in India on February 24, 2024
    It's a working manual. Easy to understand. It is very helpful book for all size businesses. Author has not hide anything. I have made notes and started implementing it in my business.
    Quality of Paper and Print is good. Fonts are easily readable. Get benefits from this book to organize your business.
    Customer image
    Haresh Singh
    5.0 out of 5 stars It's working manual
    Reviewed in India on February 24, 2024
    It's a working manual. Easy to understand. It is very helpful book for all size businesses. Author has not hide anything. I have made notes and started implementing it in my business.
    Quality of Paper and Print is good. Fonts are easily readable. Get benefits from this book to organize your business.
    Images in this review
    Customer image Customer image Customer image
    Customer imageCustomer imageCustomer image
  • Vizzy
    5.0 out of 5 stars Good book
    Reviewed in Germany on March 25, 2022
    I just read it for the time being. I wanted to know how businesses function but it answers the question to how to run a business and how to motivate everyone and make proper decisions. It seems this book could be implemented in practise because of worksheets it provides.